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A Company Pursuing A Best-Cost Strategy That Has Achieved Competitive Advantage – Tesla Company

Background Data and Description of

To provide electric cars and alternative energy for the American market, Elon Musk founded Tesla in 2003. Using a best-cost strategy, Tesla guarantees its clients to receive more value for less pay. At Tesla, providing unparalleled value to customers means delivering exceptional quality and affordability that beats out the competition. Tesla’s best-cost strategy ensures that its customers always receive the most bang for their buck. In addition to satisfying customer demand at a lower price point than competitors, Telsa invested considerably in R&D, leading to superior, energy-efficient product offerings. This has helped them gain market share while keeping them competitive (Andry et al., 2021) and also retain their current customer base while drawing in new ones through recommendations. By implementing Best-Cost Strategies, Tesla has managed to stay ahead of the competition, thus making them pioneers of technological breakthroughs within the Electric Vehicle Industry while securing themselves with stable ground in Renewable Energy Markets. Offering a high-quality, affordable product that stands out as more innovative than its rivals gives Tesla a competitive edge.

Strategic Managerial Implications

The culture of innovation and strategic planning of Tesla, Inc. Innovations introduced by Tesla have been largely responsible for their meteoric rise over the past few years. Creativity needs space and time; therefore, allowing employees’ ideas on the job can bring positive results. In order to achieve long-term success, Tesla must balance its reputation for original design and rapid response with strategic planning. Tesla must maintain its leadership in introducing innovations. Considering increasingly significant ramifications, Tesla must make choices that will affect its strategic positioning. If it hopes to maintain its lead over competitors, Tesla cannot afford to neglect either investing in R&D or promoting an open-minded workplace culture that welcomes fresh perspectives; An important driver of Tesla’s meteoric rise has been both its culture of innovation along with shrewd strategic management practices; however, sustainability will require balancing short-term wins against long-term investments necessary positioning. Also, it suggests making financial investments in research and development of innovative technologies to produce higher-quality completed goods.

Tesla must put money into promoting its brand’s awareness. Tesla’s reputation as a technological pioneer must be protected at all costs. Advertising coupled with using influential individuals within the automotive sector that are affiliated with our firm is an effective means for accomplishing this. The achievement of the company’s expansion depends on providing superior aid to clients. The primary objective for Tesla is to broaden its consumer reach and support them effectively. Utilizing advertising and influential connections in the auto industry are key tactics for achieving this goal of broadening their scope to acquire new clients. The company’s progress in expanding regular consumers must continue while bringing on new clients remains crucial for Tesla’s sustained growth(Vynakov et al., 2016). This requires making smart supplier relationships and investing in reliable and effective supply chain infrastructure.

Tesla must adopt a mindset that is more conscious of the environment. The corporation has a growing responsibility to guarantee that its operations do not harm the surrounding environment (Andry et al., 2021). Renewable energy resources like solar and wind power could serve as an effective measure towards minimizing the organization’s total carbon emission. Tesla’s long-term strategy ramifications are evident and simple to understand. Besides establishing a long-range plan, the business should illustrate inventiveness and versatility in executing its tasks. Long-term success for Tesla may be ensured by emphasizing areas like innovation, brand development, customer growth, supply chain expansion, and sustainable culture.

Management’s Suggested Course of Action to Improve Competitiveness

The position of being the best global electric vehicle producer belongs to Tesla, thanks largely to their strengths compared to competitors. The locals have grown to love this company because they have watched it thrive over many years and build up an impressive track record. Nonetheless, the corporation must continue inventing and changing to preserve its market supremacy. A meticulously crafted plan is necessary for Tesla to move closer to this target. This study will investigate whether or not Tesla’s present management team is the company’s greatest strength. Tesla’s primary focus should be developing and releasing exciting new items to the market (Vynakov et al., 2016). New collaborative research and development initiatives could involve establishing new working groups or participation from already-existing organizations. Electric vehicles and solar energy are critical components of Tesla’s business model that the company must keep focusing on. Long-term success heavily relies on Tesla investing in proven services like their electric vehicle lineup, solar products, and exploration of new ventures through team formation or partnerships.

A wider range of customers may be reached by Tesla if they increase their advertising efforts through mediums like broadcast media or personal recommendations. The objective can be attained through radio and TV promotions and recommendations from current customers. To widen its reach, Tesla requires additional efforts to promote itself in global markets. Tesla must continue spending money on expanding its infrastructure (Andry et al., 2021). This calls for expenditures on things like cutting-edge factories and equipment. Tesla could open up shops in new areas to increase product availability. Customer satisfaction being paramount, Tesla seeks to achieve it by ensuring prompt attendance coupled with proper resource allocation. Customers require proper guidance through effective support systems and prompt solutions for any problems they may have. This, when provided diligently, can help establish an exclusive standard of customer satisfaction that we strive for at Tesla. Suppose Tesla invests in creating customer-oriented policies such as boosting service quality, enhancing training procedures, or designating dedicated support teams. In that case, it may help increase long-term brand loyalties, contributing to greater profitability. These industries might all see positive results from this monetary investment. Tesla’s competitiveness relies on its seeking partnerships for growth into new industries and technology acquisition. If successfully implemented, this approach could propel Tesla into becoming the top electric vehicle manufacturing player while giving them an extra advantage. The company’s future prosperity and competitive edge depend on this.


Andry, J. F., Gunadi, J., Rembulan, G. D., & Tannady, H. (2021). Big data implementation in Tesla using classification with rapid miner. International Journal of Nonlinear Analysis and Applications12, 2057-2066.

Vynakov, O. F., Savolova, E. V., & Skrynnyk, A. I. (2016). Modern electric cars of Tesla Motors company. Automation of technological and business processes8(2).

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