Accounting Question

CASE 28 McDonald’s in 2019

Case SynopsisIn 2019, McDonald’s acquired a company that could give instantaneous updates to the drive-through menu based on factors such as time of day, weather, and trending menu items. This was part of a plan to create more personalized experiences for McDonald’s customers. McDonald’s had been trying to attract more customers to its restaurants by offering more customized products that were also healthier. It had lost a lot of ground with consumers, especially millennials, who were defecting to traditional competitors like Burger King and Wendy’s, as well as to new designer burger outlets such as Five Guys and Shake Shack. Changing tastes were also responsible for the loss of customers that lined up at fast-casual chains such as Chipotle Mexican Grill and Panera Bread, both of which offered customized ordering and fresh ingredients.
Over the years, McDonald’s response to this growing competition was to expand its menu with more sandwiches and salads. It also started to add snacks and drinks, but the greatly expanded menu led to a significant increase in costs and longer preparation times. This forced the firm to increase the prices of many of its items and to take more time to serve customers, moving it away from the attributes that it had built its reputation upon.
Directions: Read the case in your text and respond to the following questions; be prepared to participate in class.
Note on grading: Class participation is a component of the grade.
Case Questions:
1. What are the current forces in the external environment that might affect McDonald’s strategy?2. What source of competitive advantage does McDonald’s have, and is that position supported by its value chain and other internal resources? 3. What other strategies could McDonald’s formulate to achieve a competitive advantage?
RubricVALUE Rubric Critical Thinking (1) (2) (1)
CriteriaRatingsPtsThis criterion is linked to a Learning OutcomeCT-Explanation of issues
4 ptsIssue/ problem to be considered critically is stated clearly and described comprehensively, delivering all relevant information necessary for full understanding.
3 ptsIssue/ problem to be considered critically is stated, described, and clarified so that understanding is not seriously impeded by omissions.
2 ptsIssue/ problem to be considered critically is stated but description leaves some terms undefined, ambiguities unexplored, boundaries undetermined, and/ or backgrounds unknown.
1 ptsIssue/ problem to be considered critically is stated without clarification or description.
4 pts
This criterion is linked to a Learning OutcomeCT-Evidence Selecting and using the information to investigate a point of view or conclusion
4 ptsInformation is taken from source(s) with enough interpretation/ evaluation to develop a comprehensive analysis or synthesis. Viewpoints of experts are questioned thoroughly.
3 ptsInformation is taken from source(s) with enough interpretation/ evaluation to develop a coherent analysis or synthesis. Viewpoints of experts are subject to questioning.
2 ptsInformation is taken from source(s) with some interpretation/ evaluation, but not enough to develop a coherent analysis or synthesis. Viewpoints of experts are taken as mostly facts, with little questioning.
1 ptsInformation is taken from source(s) without any interpretation/ evaluation. Viewpoints of experts are taken as fact, without question.
4 pts
This criterion is linked to a Learning OutcomeCT- Influence of context and assumptions
4 ptsThoroughly (systematically and methodically) analyzes own and others’ assumptions and carefully evaluates the relevance of contexts when presenting a position.
3 ptsIdentifies own and others’ assumptions and several relevant contexts when presenting a position.
2 ptsQuestions some assumptions. Identifies several relevant contexts when presenting a position. May be more aware of others’ assumptions than one’s own (or vice versa).
1 ptsShows an emerging awareness of present assumptions (sometimes labels assertions as assumptions). Begins to identify some contexts when presenting a position.
4 pts
This criterion is linked to a Learning OutcomeCT-Student’s position (perspective, thesis/hypothesis)
4 ptsSpecific position (perspective, thesis/ hypothesis) is imaginative, taking into account the complexities of an issue. Limits of position (perspective, thesis/ hypothesis) are acknowledged. Others’ points of view are synthesized within position (perspective, thesis/ hypothesis).
3 ptsSpecific position (perspective, thesis/ hypothesis) takes into account the complexities of an issue. Others’ points of view are acknowledged within the position (perspective, thesis/ hypothesis).
2 ptsSpecific position (perspective, thesis/ hypothesis) acknowledges different sides of an issue.
1 ptsSpecific position (perspective, thesis/ hypothesis) is stated but is simplistic and obvious.
4 pts
This criterion is linked to a Learning OutcomeCT-Conclusions and related outcomes (implications and consequences)
4 ptsConclusions and related outcomes (consequences and implications) are logical and reflect students’ informed evaluation and ability to place evidence and perspectives discussed in priority order.
3 ptsThe conclusion is logically tied to a range of information, including opposing viewpoints; related outcomes (consequences and implications) are identified clearly.
2 ptsThe conclusion is logically tied to information (because the information is chosen to fit the desired conclusion); some related outcomes (consequences and implications) are identified clearly.
1 ptsThe conclusion is inconsistently tied to some of the information discussed; related outcomes (consequences and implications) are oversimplified.
4 pts
This criterion is linked to a Learning OutcomeCritical Thinking
17-16 equals Above Average
15-14 equals Meets Expectations
13- below Does Not Meet Expectations
20 ptsMastery 20-18
17 ptsAbove Average 17-16
15 ptsMeets Expectations 15-14
13 ptsDoes Not Meet Expectations 13- Below
20 pts

Capism Debrie

Accounting Assignment Help In this discussion topic, debrief Competitive Rounds 4, 5, and 6. What
did you learn from your decisions and rationale for the solutions you
implemented in Rounds 4, 5 and 6? What do your reports tell? In
particular, focus your responses using the following sections from the
Foundation FastTrack: stock, bonds, HR, and TQM.
Please be familiar with CAPISM

answer the following questions

1. Which of the following statements is not true about financial markets?
Question 1 options:
Stocks can be purchased on money markets

They are all wrong

Bonds can be purchased on money markets

Treasury bills can be purchased in capital markets

They are all correct
Monique needs a $480,000 mortgage. Her bank is offering a mortgage amortized over 25 years, compounded semi-annually with monthly payments.
Assume: (i) there are 10 years left on the mortgage; (ii) the EMR is 0.4124%; (iii) the monthly payments are $2,800 and (iv) she has made all monthly payments for the last 15 years. (Note none these assumptions are the answers to any of the question in this exam)
What will be the outstanding balance of her mortgage at the end of the 10th year?
Question 2 options:
$276,897

$268,612

None of these answers

$257,543

$355,372
You are considering investing $100,000 in a project that is to generate dividends of $10,000 in one year. You expect that dividends will grow at 2% per year for the foreseeable future and the rate of return you want for a project of this risk is 11%, Should you make this investment?
Question 8 options:
None of these answers

No as investment has a negative NPV of $9,090

Yes as investment has a positive NPV of $9,090

Yes as investment has a positive NPV of $11,111

No as investment has a negative NPV of $11,111
Haya is planning for her retirement. She plans to work for 35 years and is planning for 25 years of retirement. During retirement, she wants to withdraw $60,000 per year and leave $800,000 to her estate when she passes in 25 years. She can invest at 4% per year during retirement.
How much must she have saved each year if she can invest at 5% per year during her saving horizon? (Assume all investments or withdrawals are made at the end of the year)?
Question 9 options:
$11,978

$16,608

$8,857

None of these answers

$13,700
While Joan was a student at Carleton, she borrowed $20,000 in student loans at an interest rate of 6%, with the first loan repayment of $4,500 being made a year from today. How long will it take, approximately, for Joan to repay this loan?
Question 20 options:
None of these answers are correct

3 years and 4 months

7 years and 4 months

5 years and 4 months
You want to save for retirement by making equal annual contributions to your retirement saving plan. Doubling which of the following parameters will always lead to doubling the amount of money you will have on your account at the time you retire?
Question 21 options:
B. Your annual contribution amounts

All three answers (a)(b)(c) are correct

C. Number of years you make your annual contributions

A. Interest rate

Answers (a) and (c) are correct