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In todays society of pop culture and fashion, women are easily targeted and exposed especially in the magazines that are sold. The documentary “Killing Us Softly 4”, places emphases on the misconception of the advertisements that people see on a daily basis. In this advertisement by belk, the main item being sold is her floral maxi dress and the items she is holding as well. The subtitle “Welcome to pretty in prints” clearly dictates that the model’s floral maxi dress is the main focus of the advertisement and that the viewer’s eyes should be drawn to her outfit.

The first thing that caught my attention about this piece of advertisement was that it was trying to sell women’s clothing, yet there was a man posing with the model. The man is interacting with her and in two of the photographs, he has his arms wrapped around her waist. In the main photo where they are walking side-by-side, his arm is around the model and the model is looking down when her head should be held up high. I feel that the man has no relevance to the advertisement and including him beside the model shows a symbol of male dominance in todays society.

At the ottom of the page, there is a line that says “Max florals, max colors and maxis by Jessica Simpson. ” The model is swinging a handbag with her as she’s walking with the man, but the purse is purposely being covered by another photo in the collage. Nowhere on the advertisement does it say anything about the bag, but since it was being blocked, the editor then placed a more full, clearer image of the bag on the side of the advertisement. This was hidden specifically so the viewer can be eager to see it and then placed at the bottom so the viewer can have the urge to purchase it.

This is a perfect example of how advertisers direct a main focus for their item being sold and then throwing in an extra item with intentions of it grabbing the viewer’s attention. In conclusion, this advertisement is a reflection of the documentary that was viewed in class. The manipulation has caused others to purchase the dress so that they are able to get a handsome man like the model. And they also try to sell the other products such as the bag and shoes. These examples have caused the product to not only be successful but the brand as well.

Small Business Marketing Moon Pig professional essay help: professional essay help

Moonpig. com was launched back in July 2000 by Nick Jenkins. It is a website which offers a wide variety of greeting cards, flowers and gifts like Mugs, T-shirts and Wall Art for specific occasions. The customers can personalise cards, or other gifts such as wines and spirits by adding their own names or photos. Task 1: a) The factors which may have contributed to the successful development of wmw. moonpig. com One of the successful factors of Moonpig is the name itself. Jenkins decided that the name has to be memorable and catchy. He invented a word with Just two syllables so hat costumers would not forget it.

Another important part to set up an Internet business is to make sure that your name is unique and the domain names are not already taken. The unique name ensures that you do not have too many competitors when you try to search for the website with search engines like google. com and yahoo. com. Back in July 2000 the Internet was fairly young and not as big as it is today. So, Jenkins found a niche, which is the next important factor of running a successful Internet business. Furthermore, the technical progress had a big role in the success of the company. When they started the business every envelope was stuffed by hand.

It took the company ten years to refine the process. Nowadays, there were machines for nearly every single step of the process, which increased the efficiency of the production a lot. Moreover, Moonpig managed to improve their skills in Internet Marketing (for example to use social media) over the years. (growingbusiness. ac. uk, 2009) b) The difficulties which companies like moonpig. com face during their first few of operation. years One of the biggest difficulties for companies like moonpig. com is to find customers nline at the beginning. Nick Jenkins said: “It takes time to build up clientele, particularly online as you have no footfall.

Starting an online shop is like having a shop down a back alley with no frontage and no doorbell,” (retailweek. com, 2009) In another article he said: “l wanted business to spread by word-of-mouth (… )” These quotations make it clear that back in the year 2000 when Internet Marketing was not big, it was difficult to find customers for companies like moonpig. Nowadays it is a lot easier to find new customers online, especially if you are offering subscriptions to your costumers. The progress in Internet Marketing increased constantly over the years. There are many professional Internet Marketers like Frank Kern or Ed Dale.

They teach people how to set up a successful Internet business online, in books, and by running seminars. Another problem when setting up an advertising. Moonpig had for the first six years no marketing budget and survived only by word of mouth. Nowadays, that is a lot more complicated. (moneyweek. com, 2009) Furthermore, enterprises like moonpig have to be prepared that they may retract losses in their first month/years because it can take a lot of time to find customers, artners (like affiliate marketing partners), fixing problems on the website and so forth.

Likewise, is it important to have a motivated team, willing to face every problem that arises. Task 2: Outline the opportunities and threats which moonpig. com face now and identify the ways in which the company can reduce the risk of business failure. One opportunity for moonpig is to expand in another country like they did in Australia. Australia worked well for moonpig. However, to expand is always a risk, because you have to analyse the market. For example, in points like: competitors, emand and locations. If you do not analyse the market well it can cause a huge loss in turnover.

Another option for moonpig is to enlarge their variety of products and to keep their products up to date. Selling products on the Internet is a fast growing market. Competitors like 123greetings, Hallmark and Funky Pigeon offer similar products to their costumers. In order to compete with them, moonpig has to work constantly on innovations. It is imperative to watch the competitors all the time and analyse the market in demand continuously. Furthermore, moonpig faces the problem with plannable money. For moonpig it is very important to make forecasts because they are offering no subscriptions to their costumers.

In one month, the company could only sell 100 cards and in the next month 100. 000. Moonpig already has a sort of subscription on their page. For example you can pay in 40 pounds on your account and therefor you get a 10-pound voucher. The problem is, that once your amount on your account is empty you have to top up the amount by yourself. It is not an automatic process. So one more opportunity for moonpig could be to offer monthly subscriptions for normal people and business companies and this will imultaneously reduce their risk of business failure because they can plan with the resulting cash over a long period.

Another way of reducing business failure is to continuously improve the customer relationship and the customer satisfaction. Internet businesses can achieve this by using social media like facebook and youtube. An example of improving the customer relationship would be introducing a “creative round” on youtube where professionals show how to create a really impressive card. Another way would be that employees

La Virgen de Guadalupe argumentative essay help: argumentative essay help

I decided to write my paper on the Virgin of Guadalupe because I was raised to praise her but I never knew how she came to be. After reading about the Virgin Mary, so many things make sense now. Ten years after the conquest of Mexico, On December 9, 1531, Juan Diego was on his way to the Convent of Tlatelolco for mass . At sunrise he reached the foot of Tepeyac. Suddenly he heard music that seemed like the chirping of thousands of birds.

Very surprised he stopped, raised his eyes to the top of the hill and saw that it was illuminated with a strange bright light. The music topped and then he heard a sweet voice from the top of the hill, calling him ” Juanito , Juan Dieguito Juan got up fast and upon reaching the top saw the Blessed Virgin Mary in the middle of a rainbow. Her beauty and kind eyes filled his heart with joy as heard he tender words she said to him. She spoke to him in Aztec. She told him that she was the Immaculate Virgin Mary, Mother of the True God.

She revealed her desperate desire to have a temple in her honor and to accomplish what my clemency pretends, she said go to the house of the Bishop of Mexico and tell him I ent you to express my great desire, that here on these plains build me a temple. She asked if he would say what he has seen and what he heard. She expressed that she would be grateful and will pay him back, because of his merit she would be happy and she would Ireward the effort and fatigue that this Journey would cause him.

Juan bowed to her and said ” Madam, and I will fulfill your mandate”, she said “l dismiss you , l, your humble servant. ” Juan Diego came to the house of Bishop Zumarraga, he said all that the Mother of God had told him, but the Bishop did not elieve him, asking him to come back another day. That same day he returned to the top of the hill and saw the Blessed Virgin waiting. With tears of sadness he told her about his failed mission. She asked to back to see the Bishop the next day. Juan Diego met the mandate of the Blessed Virgin.

This time he had better luck, the bishop asked for a sign. Juan went back to the hill, told Mary and she promised to give him a sign the next day in the morning, but Juan Diego could not complete her request because of the illness of his uncle Juan Bernardino. On December 12, Juan Bernardino Juan Diegds uncle was dying and Juan Diego rushed to bring a priest of Tlatelolco . He came to the side of the hill and decided to go through the other side to avoid being seen by the Blessed Virgin.

The Blessed Virgin wanted to meet his uncle and surprised Juan Diego when she went down and out to meet him. Juan apologized for not coming the day before. After hearing the Juan Diego speak, she said, ” Listen and understand my son. For your heart is troubled, do not fear this nor any other sickness or anguish that is why I am here! Are you not under my shadow? Am I not our health? What else do you need? Do not be afflicted by the illness of your uncle, who will not die now of, she sure that he has healed. When Juan Diego heard these words he was happy. He asked for some proof before he was off to see the Bishop. She told him to climb to the top where you saw me and there you will find different flowers, cut them, collect them and bring them back to me. When Juan Diego reached began to cut them and laid them in her lap. She took the flowers in her hands, arranged them on the cloak and said here’s the signal that you must take to the Bishop.

Rigorously she commanded him that only before the Bishop unfold his cloak and discover what you wear Juan Diego stood before the Bishop Fray Juan de Zumarraga , and told him the details of the fourth illusion of the Blessed Virgin , he opened his cloak to show the flowers, which fell to the ground. The Bishop was amazed because of the appearance the image of the Blessed Virgin Mary painted with the most beautiful colors on the rough cloth of his cloak. Works Cited . web. 16 oct 2013.. N. p. . web. 17 oct 2013.. .N. p.

Inspector calls revision notes college essay help nyc: college essay help nyc

Political views During the 1930’s Priestley became very concerned about the consequences of social inequality in Britain, and in 1942 Priestley and others set up a new political party, the Common Wealth Party, which argued for public ownership of land, greater democracy, and a new ‘morality’ in politics. The party merged with the Labour Party in 1945, but Priestley was influential in developing the idea of the Welfare State which began to be put into place at the end of the war.

He believed that further world wars could only be avoided through cooperation and mutual respect between ountries, and so became active in the early movement for a United Nations. And as the nuclear arms race between West and East began in the 1950s, he helped to found CND, hoping that Britain would set an example to the world by a moral act of nuclear disarmament. Priestley deliberately set his play in 1912 because the date represented an era when all was very different from the time he was writing. In 1912, rigid class and gender boundaries seemed to ensure that nothing would change.

Yet by 1945, most of those class and gender divisions had been breached. Priestley wanted to make the most of these changes. Through this play, he encourages people to seize the opportunity the end of the war had given them to build a better, more caring society. An Inspector Calls is set in 1912 An Inspector Calls was written in 1945. Images would not be a war is completely wrong. The Second World War ended in Europe on 8 May 1945. People were recovering from nearly six years of warfare, danger and uncertainty.

There were strong distinctions between the upper and lower classes. Class distinctions had been greatly reduced as a result of two world wars. Women were subservient to men. All a well off women could do was get married; a oor woman was seen as cheap labour. As a result of the wars, women had earned a more valued place in society. The ruling classes saw no need to change the status quo. There was a great desire for social change. Immediately after The Second World War, Clement Attlee’s Labour Party won a landslide victory over Winston Churchill and the Conservatives. lot ACT IA The Birling family are holding a dinner party to celebrate the engagement of Sheila to Gerald Croft, the son and heir of Mr Birling’s rival in business. Although there are a few signs that not everything is perfect (Mr Birling is a bit too anxious to impress Gerald, Eric seems rather nervous and Sheila playfully rebukes Gerald for not having come near her the previous summer) there is a happy, light-hearted atmosphere. When the ladies leave the men to their port, Mr Birling has a ‘man to man’ chat with Gerald and Eric, advising them that a man needs to look after himself and his own family and not worry about the wider community.

As he is telling them this, the door bell rings. Inspector Goole enters, an impressive, serious man whom none of them has heard of. ACT 1B Inspector Goole announces that he has come to investigate the suicide of a young orking-class girl who died that afternoon. Her name was Eva Smith. After seeing a photograph of her, Birling admits that she used to be one of his employees: he discharged her when she became one of the ring-leaders of a strike asking for slightly higher wages. Birling Justifies sacking her by saying he paid his workers the usual rates; he cannot see that he has any responsibility for what happened to her afterwards.

ACT 1 c about Eva Smith’s death. He tells Sheila that Eva’s next Job was at a big shop called Milwards, but that she was sacked after a customer complained about her. When she oo is shown a photograph of the girl, Sheila is very affected. She admits that it was her fault that Eva was sacked: when Sheila had gone in to try on a dress that didn’t suit her, she had caught Eva smirking to another shop assistant – in her anger, Sheila had told the manager that if Eva wasn’t fired, Mrs Birling would close their account.

Sheila is hugely guilty and feels responsible for Eva’s death. When the Inspector then states that Eva, in despair, changed her name to Daisy Renton, Gerald Croft’s involuntary reaction reveals that he knew her too. When the act ends, the audience is oised to find out what part Gerald had to play in her death. ACT 2A After some tense words between Sheila and Gerald, an attempt by Mrs Birling to usher the Inspector away and the revelation that Eric Birling is a hardened drinker, Gerald admits that he too had known Daisy Renton.

He had met her at the local Variety Theatre – known to be the haunt of prostitutes – and had ‘rescued’ her from the unwelcome attentions of Alderman Meggarty, a local dignitary. When he found out that Daisy was almost penniless, Gerald let her stay in the flat of a friend of his and she became his mistress. He ended the affair when he had to go away on business, giving her some money to see her through for a few months. ACT 2B Sheila is glad to have heard this confession from her fianc©, although Mrs Birling is scandalised.

Once Gerald has left to go for a walk and get over the news of Daisy’s death, Inspector Goole shows a photograph to Mrs Birling. She grudgingly admits that she had seen the girl two weeks previously, when the girl – now pregnant – had come to ask for financial assistance from the Brumley Women’s Charity Organisation. Mrs Birling was the chairwoman and persuaded the committee to turn down the irl’s appeal on the grounds that she had the impudence to call herself Mrs Birling and because she believed that the father of the child should bear the responsibility.

She says the girl refused to let the father of the child support her because she believed money he had given her previously to be stolen, yet Mrs Birling is proud of refusing the girl aid. She claims that she did her duty and sees no reason at all why she should take any blame for the girl’s death. ACT 2C Right at the end of the scene, as Mrs Birling denounces the father of the child and laims he needs to be made an example of, Sheila (and the audience) realise that Eric is involved. When Eric comes into the room, the act ends. ACT 3A interrupts so that he can question Eric. Eric tells the story of his own involvement with the girl.

He had met her in the same theatre bar as Gerald, had got drunk and had accompanied her back to her lodgings. He almost turned violent when she didn’t let him in, so she relented and they made love. When he met her two weeks later they slept together again and soon afterwards she discovered that she was pregnant. She did not want to marry Eric because she knew he didn’t love her, but she did accept gifts of money from him until she realised it was stolen. Eric admits that he had taken about E50 from Mr Birling’s office – at which Mr and Mrs Birling are furious. ACT 3B All the Birlings now know they played a part in the girl’s death.

Mr and Mrs Birling are concerned about covering up their involvement, whereas Sheila and Eric are more aware of the personal tragedy and feel guilty. The Inspector leaves, after delivering a strong message about how we all should be responsible for each other. ACT 3C After he has left, and the family has begun to consider the consequences of what has been revealed, they gradually begin to wonder about the Inspector. Was he real? When Gerald returns from his walk he explains that he also had suspicions about the Inspector and had found out that there is no Inspector Goole on the force, which Birling confirms with a phone call.

They gradually realise that perhaps the Inspector conned them – he could have showed each person a different photograph – and when they telephone the infirmary, they realise that there hasn’t been a suicide case for onths. Birling is delighted, assuming they are now all off the hook, while Sheila and Eric maintain that nothing has changed – each of them still committed the acts that the Inspector had accused them of, even if they did turn out to be against five different girls ACT 3D Then the telephone rings.

Mr Birling answers it, and after hanging up tells the family that it was the police on the line: an inspector is on his way to ask questions about the suicide of a young girl… The play is in ‘real time’ – in other words, the story lasts exactly as long as the play is on the stage. So, what happens in a comparatively short time to create such a dramatic contrast? How is the drama maintained and the audience involved? Setting and Subtle Hints The Setting and Lighting are very important. Priestley describes the scene in detail at the opening of Act 1, so that the audience has the immediate impression of a “”heavily comfortable house. ” The setting is constant (all action happens in the same place). Priestley says that the lighting should be “”pink and intimate”” before the Inspector arrives – a rose-tinted glow – when it becomes “”brighter and harder. “” The ighting reflects the mood of the play. “The dining room of a fairly large suburban house, belonging to a prosperous manufacturer. It has good solid furniture of the period. At the moment they have all had a good dinner, are celebrating a special occasion, and are pleased with themselves. ” There are subtle hints that not is all as it seems.

For example, early on we wonder whether the happy atmosphere is slightly forced. Sheila wonders where Gerald was last summer, Eric is nervous about something, Lord and Lady Croft did not attend the is going on! Dramatic Irony and Tone There is dramatic irony. For instance, the audience knows how wrong Mr Birling is when he makes confident predictions about there not being a war and is excited about the sailing of The Titanic: famously, the ship sank on her maiden voyage. This puts the audience at an advantage over the characters and makes us more involved.

There is a lot of tension as each member of the family is found to have played a part in Eva’s death. New pieces of information contribute to the story being constructed. The audience is interested in how each character reacts to the revelations. The Inspector The Inspector himself adds drama: He controls the pace and tension by dealing with one line of enquiry at a time. Slowly the story of Eva’s life is unravelled, like in a ‘whodunnit’. He is in command at the end of Act I and the start of Act 2, and the end of Act 2 and the start of Act 3.

He is a brooding, inescapable presence, very much in control. He is very mysterious and seems to know what is going to happen before it does. Tension and Timing There are numerous changes in tone. For instance, Mr Birling’s confidence is soon replaced – first by self-justification as he tries to explain his part in Eva’s death, and hen by anxiety. Timing of entrances and exits is crucial. For example, the Inspector arrives immediately after Birling has told Gerald about his impending knighthood and about how “”a man has to look after himself and his own. ” The Ending The ending leaves the audience on a cliff-hanger. In Act 3 the Birlings believed themselves to be off the hook when it is discovered that the Inspector wasnt real and that no girl had died in the infirmary. This releases some of the tension – but the final telephone call, announcing that a real inspector is on his way to ask questions about he suicide of a young girl, suddenly restores the tension very dramatically. It is an unexpected final twist. Responsibility The words responsible and responsibility are used by most characters in the play at some point.

Each member of the family has a different attitude to responsibility. Make sure that you know how each of them felt about their responsibility in the case of Eva Smith. The Inspector wanted each member of the family to share the responsibility of Eva’s death: he tells them, “”each of you helped to kill her. “” However, his final speech is aimed not only at the characters on stage, but at the udience too Class Apart from Edna the maid, the cast of the play does not include any lower class characters.

We see only the rich, upwardly mobile Birlings and the upper class Gerald Croft. Yet we learn a lot about the lower class as we hear of each stage in Eva’s life and we see the attitude the Birlings had for them. Sex Because Eva was a woman – in the days before women were valued by society and had not yet been awarded the right to vote – she was in an even worse position than a lower class man. Even upper class women had few choices. For most, the best they ould hope for was to impress a rich man and marry well – which could explain why Sheila spent so long in Milwards.

For working class women, a Job was crucial. There was no social security at that time, so without a Job they had no money. There were very few options open to women in that situation: many saw no alternative but to turn to prostitution. Age The older generation and the younger generation take the Inspector’s message in different ways. While Sheila and Eric accept their part in Eva’s death and feel huge guilt about it, their parents are unable to admit that they did anything wrong.

Book review need essay help: need essay help

The heavier the burden, the closer our lives come to the earth, the more real and truthful they become. Conversely, the absolute absence of a burden causes man to be lighter than air, to soar into the heights, take leave of the earth and his earthly being, and become only half real, his movements as free as they are insignificant. What then shall we choose? Weight or lightness? (Bashkow, 64). Ira Bashkow brilliantly captures what it means to be an Orakaiva from Papa New Guinea in his book, The Meaning of Whitemen: Race & Modernity in the Orokaiva Cultural World.

As a response to the influences of post-colonialism, globalization, and modernity, the Orakaiva have constructed a unique perspective of white men as travelers with no sense of moral code. Stationed in Papa New Guinea, Bashkow engages in day to day activities with local Orakaiva people to investigate the complexities surrounding the social construction of race; and what it means specifically to be a “whiteman(men)”. Bashkow, in his findings, is less interested in understanding what it means to physically possess a white skin color, but rather, how the Orakaiva stereotype the whiteman as a foil to make sense of their own morality.

Bashkow spends a majority of his book drawing on differences between the Orakaiva and Whitemen through the indigenous Orakaiva lens. As he explains, many Orakaiva place an emphasis on being physically “hardened” and psychologically “heavy” by the social responsibilities of everyday life. These responsibilities range from the laborious agricultural/farm work required to prepare daily meals to the communal ideals of reciprocity. As the Orokaiva believe, social ties and debts between people establish a sense of heaviness to the land which reinforces the idea of being grounded in earthly relations.

Conversely, however, the Orakaiva believe that for a person to become light, they would then cease to be Orakiva; translating to not being human at all (Bashkow, 87). The concept of reciprocity plays an essential psychological role in the Orakaiva society. In any instance an individual is continually indebted to someone else within society. Bashkow explains this relationship as a powerful reinforcement of the moral code by which the Orakaiva follow.

In an example Bashow explains how cooking for a guest often implies that the guest will have to return the favor within his or her own means. For instance one might repay his favor by bringing over some fruits the following day if they cannot afford to prepare a cooked meal. These social relationships are strengthened by debts on a daily basis. Interestingly, instead of stressing over the many, seemingly, burdens of social debts, the Orakaiva take pride in accumulating debts because it further reinforces this idea of being heavy/hardened; therefore being connected to the Earth.

According to the Orakaiva, methods of travel, clothing, and money further not a neutral dimension, but rather a real obstacle that takes great effort to overcome for the Orakaiva (Bashkow, 72). However with modern technology and the influence of globalization, whitemen have somehow managed to maintain a lightness (in terms of earthly responsibilities) and are able travel vast distances at such ease. This becomes especially troublesome for the Orakaiva to grasp, considering their primary method of travel is on foot.

Furthermore, clothing, is often times an indication of the moral divide between the Orakaiva and whitemen. Orakaiva dress very simply. Often times this means a loose shirt and pants with no support on the feet (Bashkow 101). Whitemen, in contrast, are completely covered and possess various gadgets like atches which represent a dependence technologies unbounded by social relationships. Lastly, Bashkow spends a substantial amount of time discussing how money plays a profound role in the society of whitemen but does not exist amongst the Orokaiva.

The Orakaiva believe the concept of money is worthless and reinforces fundamental disconnect between whitemen and the Earth (reality). Whitemen, as Bashkow explains, are extremely reliant on money to settle their debts and facilitate their success and happiness. The Orakaiva on the other hand, seek the same outcomes through physical burdens of reciprocity. Bashkow explains that cultural tradition (stereotyping of whitemen) in Papa New Guinea has begun to shift amongst the younger populations; with the influence of globalization.

With the emergence of new corporations in Papa New Guinea, such as Oil palm businesses, many Orakaiva are faced with an identity crisis between traditional values and economic incentives provided by modernity. Bashkow explains that such projects like these are attracting people to grow oil palms for the sake of economic value rather than managing tarrow or pigs for means of trade and reciprocity (Bashkow, 237). This sense of identity crisis is especially evident amongst oung adults of both genders who have accepted globalization (and its ties to economic transactions) as a progressive trend.

Bashkow, in the summation of his work, argues a few critical points which work to guide the direction of his book. First, the socially constructed racial stereotypes of whitemen consist not only of ideas about persons but also crucially involve objects, institutions, places, and styles of activity (Bashkow, 12). This is especially important to note because his ethnographic work is not meant to dwell on racial superiority/ inferiority, but rather, the association of material goods that seemingly guide “reality’ or whitemen.

Secondly, BashkoWs most essential argument is that the Orakaiva use socially constructed categories and racial stereotypes of whitemen to reflect people’s experience of modernity and social and economic change/development as they conceive it. Because the Orakaiva consider their cultural values and traditions as morally correct, their understandings of whitemen are implicitly designed to exemplify their “moral yardstick” as a guide for non-orakaiva peoples to follow. 1 . Bashkow, Ira. The Meaning of Whitemen: Race and Modernity in the Orokaiva Cultural World. Chicago: University of Chicago, 2006. Print.

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