youtube.com/watch?v=oeTgLKNb5R0After watching the documentary No Logo, discuss the following two questions. (1) What is “lifestyle branding”? Discuss how identity, ideas, ideals, and lifestyle play into today’s corporate marketing strategies and how this represents a shift from the past. (2) What role do specific contractors and sub-contractors play in the “Nike Paradigm”? Discuss what economic and social costs and consequences are produced by this way of doing business in the US and abroad. Be sure to use specific examples from the documentary to support your argument.
