Visit www.Apple.com and then navigate to the Pad Pro and write positioning statement for the product. Please segment your paper into sections with titles as follows:
Section 1 – Positioning Statement: To target audience (TA) Product X is the frame of reference (FOR) that unique point of difference (UPD).
Section 1 – The TA
Define the TA. In this section you will want to talk about characteristics of the TA, such as:
Size – Size of market
Sufficiency – Whether the group is sufficient to establish a successful business
Accessibility – How to communicate to the group (media habits)
Attitudes
Opinions
Motivations
Section 2 – The FOR
In this section you must identify the competitive set (such as in a perceptual map (see positioning lecture on D2L) You must consider;
Learning Theory – Risk assessment Physical, Psychological, Financial etc.
ELM (see Chapter 6)
Central or Peripheral Route to Persuasion
Visual or Verbal message content (Right or Left Brain)
Media
Section 3 UPD
In this section you must talk about how the products attributes satisfy the needs of the TA and how the product is presented
Stimulus Generalization
Stimulus Discrimination
Brand equity
THE REST IS UP TO YOU.
Answer: Section 1 APPLE iPAD PRO:- (I) Promotional statement:- Apple Inc offers the best personal iPad pro experience to students, educators,creation professionals and consumer around the world through its innovative hardware, software,and internet o…View the full answer
