OverviewBlogs, LinkedIn articles, and other online publications are channels of communication through which people can share their experience, perspectives, and expertise directly with readers—and readers can respond via electronic comments. While these electronic channels are usually not as credible as scholarly publications, they are a great way for readers to learn about new topics and for writers to share their insight and expertise with a virtual audience. They are also often supported with references to case studies, reports, and other research.
In this assignment, you will share your knowledge of what globalization is and why organizations consider global expansion by writing an article intended for a virtual, professional audience.
PromptCreate an article that could be shared online that defines key terms, explains fundamental concepts, and shares relevant examples as to why domestic businesses should consider expansion into global markets. The article should have a brief introduction that explains what readers will gain from the post, a body that provides content supported with textual evidence from the course resources, and a conclusion that summarizes key takeaways for the reader.
Specifically, you must address the following rubric criteria:
Types of Business Environments: Differentiate between domestic and international business environments by defining and providing key characteristics of each type, using supporting evidence.
Example Organizations: Identify examples of domestic and international organizations and explain how they meet the criteria for each type of organization, using supporting evidence.
Benefits of Expansion: Explain the key benefits of international and global expansion for domestic businesses, providing specific examples and using supporting evidence.
Ethical Considerations: Explain the role of ethics in making business decisions regarding expansion to a new market and how ethical decision-making frameworks can be used to help make these decisions. Use supporting evidence as appropriate.
Guidelines for SubmissionSubmit your article as a Word document between 350 and 500 words in length. Use APA formatting and cite your sources according to APA style.
Module One Assignment RubricCriteriaExemplary (100%)Proficient (85%)Needs Improvement (55%)Not Evident (0%)ValueTypes of Business EnvironmentsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerDifferentiates between domestic and international business environments by defining and providing key characteristics of each type, using supporting evidenceShows progress toward proficiency, but with errors or omissions; areas for improvement may include providing more detailed or better supported explanations to accurately differentiate between the business environment typesDoes not attempt criterion25Example OrganizationsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerIdentifies examples of domestic and international organizations and explains how they meet the criteria for each type of organization, using supporting evidenceShows progress toward proficiency, but with errors or omissions; areas for improvement may include selecting more appropriate examples of each type of organization or adding further evidence-based support regarding how each example meets the criteriaDoes not attempt criterion20Benefits of ExpansionExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains key benefits of the international and global expansion of domestic businesses, providing specific examples and using supporting evidenceShows progress toward proficiency, but with errors or omissions; areas for improvement may include providing more detailed or better supported explanations to fully explain the key benefits of international and global expansionDoes not attempt criterion20Ethical ConsiderationsExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative mannerExplains the role of ethics in making business decisions regarding expansion to a new market and how ethical decision-making frameworks can be used to help make these decisions, using supporting evidence when referring to ethical frameworksShows progress toward proficiency, but with errors or omissions; areas for improvement may include providing more detailed explanations of the role of ethics in decision making or incorporating further supporting evidence when referring to ethical frameworksDoes not attempt criterion15Articulation of ResponseExceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner (e.g., using headings, including relevant images and graphics, or using a unique approach, such as an interview format)Clearly conveys meaning with logical organization, correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purposeShows progress toward proficiency, but with errors in organization, grammar, sentence structure, and spelling, negatively impacting readabilitySubmission has critical errors in organization, grammar, sentence structure, and spelling, preventing understanding of ideas10Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution10Total:100%
BUS575 Grantham Week 5 Strategies for Change – Week 5
Strategies for Change – Week 5 Assignment 1
Step 4 Communicate for Buy-In
The future is looking bright! You have the entire group revved up like a steam engine ready to roll toward the vision you have crafted. Your vision is specific, detailed, and colorful. It enables your team to see and feel what things will be like when the change efforts are completed. Now that your team is ready, they need to get everyone excited about the change. Chances are it’s not just you and your close team that will be impacted by this change. In order to make change more successful, it’s best to communicate carefully with all the stakeholders to be sure they understand and support the change efforts.
Specific questions or items to address:
Read Step 4 “Communicate for Buy-In” from Kotter and Cohen’s The Heart of Change. First, review the feedback from your instructor on Part 4. Use any new information you gained from the discussion and feedback from your instructor to revise and improve Part 4 of your project. Next, compile Part 5 of your project, explaining what actions you and your team will take to communicate change with stakeholders of your situation and work to gain their buy-in. Be specific in the methods you will use to communicate: when, in what detail, and to whom.
Once you have crafted your communication strategy, draw up a mock questionnaire to survey a few of your key stakeholders. (The survey you devise is only hypothetical-you do not need to actually survey individuals from your change scenario.) The survey should allow you to gage the success of your communication strategy and identify changes that might be necessary in your strategy. You may find the exercise on page 98 helpful in crafting your own questionnaire. You may also find page 100 helpful in reviewing the key points of what to do and not do when crafting your communication strategy. Be sure your paper touches on the key elements of each as they pertain to your organization.
Be sure to include at least three scholarly references to support your assertions written in your own words. Do not copy word for word from the course text or any other sources. Your submission this week is Part 5 of the final project.
The requirements below must be met for your paper to be accepted and graded:
Write between 1,000 – 1,500 words (approximately 4 – 6 pages) using Microsoft Word in APA style.
Use font size 12 and 1” margins.
Include cover page and reference page.
At least 80% of your paper must be original content/writing.
No more than 20% of your content/information may come from references.
Use an appropriate number of references to support your position, and defend your arguments. The following are examples of primary and secondary sources that may be used, and non-credible and opinion based sources that may not be used.
Primary sources such as, government websites (United States Department of Labor Bureau of Labor Statistics, United States Census Bureau, The World Bank, etc.), peer reviewed and scholarly journals in EBSCOhost (Grantham University Online Library) and Google Scholar.
Secondary and credible sources such as, CNN Money, The Wall Street Journal, trade journals, and publications in EBSCOhost (Grantham University Online Library).
Non-credible and opinion based sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. should not be used.
Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style. I have attached week 4 submission for you to follow. Please base off of SCDC.
A maker of energy drinks is considering abandoning can containers and going exclusively to bottles because the sales manager
Business Assignment Help A maker of energy drinks is considering abandoning can containers and going exclusively to bottles because the sales manager believes customers prefer drinking from bottles. However, the vice president in charge of marketing is not convinced the sales manager is correct. Investigate this issue using statistical analysis.
Explain which data collection method you would use and what procedures you would follow to apply this method to this situation.
Propose which level of data measurement applies to the data collected. Justify your answer.
Determine whether the data is qualitative or quantitative.
Final Year Project Proposal Report. The content only needs to include Introduction, Literature Review and Methodology. The title is Digital Marketing Channel of Foreign Companies in Shanghai during Covid 19 Pandemic. The due date is 3 days from now. Please refer to the template attached below(only need to write the first 3 chapters).
30-40 pages Final Year Project Proposal Report. Title: Digital Marketing Channel of Foreign Companies in Shanghai during the Covid 19 Pandemic. Content include Introduction, Literature Review and Methodology. Also please make presentation slides for the report(around 20 pages slides). The due date is 3 days from now. You can refer to the template attached below, only need to write the first 3 chapters(Introduction, Literature Review and Methodology).