Don’t use any graphs or tables. I don’t need an introduction or a conclusion
P – Political Factors
E – Economic Factors
S – Social Factors
T- Technological Factors
E – Environmental Factors
L – Legal Factors
Use as many sources as you need to complete the Analysis on LG Energy Solution.
(Please go into depth about each of the factors). I attached the Pestel Analysis information as a reference.
I attached my first two papers on this hypothetical business. Social media strategies can be a vital part of Essay
I attached my first two papers on this hypothetical business.
Social media strategies can be a vital part of a marketer’s promotional plan. This week you will write a 500-word blog for the hypothetical business that you created for this course. The content will build on the message, only with more detail to engage your target audience.
First, to increase the “searchability” of your business, you will need to incorporate key words into your blog. A key word is a word(s) that your consumer will use to search for a business. Choose 5 specific key words that are relevant to your business. More specific and targeted key words will help your consumer find you faster and more efficiently. Tell us what these 5 key words are.
Second, choose a topic that is relevant to your target audience that is engaging but NOT SELLING. What do they need to know? What do they want to know? How can your blog provide value to your target customer?
Third, start writing. Incorporate all 5 of your keywords in your blog. Incorporate other quality information in your blog, remember to give credit to the original author and include a link in your blog. Show your thought leadership here to tell your customers something they may not already know. Remember that you are not selling. You are having a conversation that should be interesting enough to encourage your target customer to learn more about your hypothetical business.
Create the third part of your marketing plan in 6 pages using the Part C Marketing Plan Template [DOCX]:
Marketing Assignment Help Create the third part of your marketing plan in 6 pages using the Part C Marketing Plan Template [DOCX]:
Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan. Feedback from professor- (Great positioning statement that includes who you are talking to, who are you better than and why you are better; however, your perceptual map does not support the positioning. From your perceptual map, it is hard to tell your unique marketspace. I would have liked to have seen more about the competition relative to your positioning. Be very realistic in this comparison. You can’t be the best with the lowest price. Think of three a legged stool with Quality, Service, and Price as the legs. If you have the lowest price – your quality and service need to match that; otherwise you have a lopsided stool.)
Develop the company’s pricing strategy including a rationale for the approach you have chosen.
Develop the company’s distribution strategy, including a rationale for the approach you have chosen.
Develop the promotional mix (message, media, sales promotion, personal selling) appropriate for the target market.
Develop your online and direct marketing plan most relevant for your product or service and target market.
Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and target market.
Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment.
MKT 500 Final Project Milestone Eight: Marketing Strategy—Promotion Guidelines and Rubric Overview: Your marketing plan should demonstrate a promotional
MKT 500 Final Project Milestone Eight: Marketing Strategy—Promotion Guidelines and Rubric
Overview: Your marketing plan should demonstrate a promotional approach that embraces the integrated marketing communications (IMC) as we have been
reading about and studying in this class. This includes a clearly stated message that is consistently communicated to your stakeholders. This milestone is due in
Your promotional effort should:
? Demonstrate an appropriate mix of advertising, public relations, sales promotion, direct marketing, and personal selling. You should include the internet
and social media, too, as appropriate to your promotional effort.
? Describe your primary objective for your promotional approach. Outline this in terms of measurable tasks that you want to accomplish. What is the
advertising goal to which you will measure success for your advertising expenditures? This is a complete descriiption of your proposed promotion plan.
? Describe each of your promotional activities that you envision as essential to ensure an integrated approach to promoting your product or your service.
Describe your execution (i.e., your rollout plan) in accordance with the following format for any and all expenditures (the dollar figures will go into the
IMC promotion budget). For example:
1) Weekly 1/4-page ads in the Sunday Ledger @ $5,100 for each edition. Ads run each Sunday for two months, followed by publication during
alternate weeks through Week 52. Total Cost: $153,000.
2) Thirty-second radio spots on WBAL-AM, with two ads during morning drive time and one during evening drive time; ads to run five days each
week for first month and alternate every other week for five months; ads to run once each morning every other day during months six through
12. Total Cost: $117,451.
Consider what constitutes the most appropriate promotional mix of advertising, sales promotion, public relations, direct marketing, and personal selling that
gains you the most “bang for the buck.” Who is your target market and what do you see as the cost per customer to reach them and to have them contract
with you (i.e., purchase) your product or service? For instance, if you choose social media, which platforms will you select and why? How will you post relevant
and interesting content? Videos? Sponsored content? Explain exactly what you will do, when—during the week/year—you will do it, and why.
If you plan to use personal selling or direct marketing and have previously discussed these in your distribution section, reference that here and be sure you have
fully covered the communication aspects of these tools.
You must show a clear understanding of what you want your IMC promotional strategy to do for you in terms of measurable outcomes. Ensure your IMC
approach makes sense, given that you could easily spend millions of dollars (in theory) to promote your product or service.
When all is done, your IMC strategy will provide an executable promotional plan that indicates the what, where, when, and how much.
Guidelines for Submission: Your paper must be submitted as a 3- to 6-page Microsoft Word document with double spacing, 12-point Times New Roman font,
one-inch margins, and APA formatting. Incorporate at least two scholarly resources.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
IMC: Promotional Plan Recommends specific IMC
activities and detailed action
items, along with a plan for
accomplishing each of those
Recommends IMC activities and
detailed action items, along with
a plan for accomplishing each of
those objectives, but the items
or the plan for accomplishing
them are not clearly articulated
Does not recommend IMC
activities and detailed action
items or a plan