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digital marketing

Sarah Key Books (http://sarahkeybooks.co.uk/about/) is in need of a digital transformation. Research about the company and become familiar with it, its values. Develop a report in which you include:
Introduction to the company: core values, products and strategy
Digital challenges that they currently face: what are some strong points and weak points of their digital aspects, what digital skills need to be developed to overcome the threats or challenges that this business is facing?
Digital channel management: what channels will they use and why
Project management: how do you recommend that they keep all their channels covered? What tools and software do you recommend that they use? Who would oversee the maintenance?
Digital communication: what tone will they use and what does this say about their business and brand?
Digital design: create a graphic example of one of their digital channels, what the layout would look like (website, instagram profile, facebook post, etc) explain why that is an adequate approach
Calendar – visual data: explain how long it would take them to apply these strategies and include a visual element to represent the calendar
Conclusion: why is digital transformation important for this business?
1700 words

MKTG525 Modules Week 2

Follow the prompts in the Outlines below to write a paper and create a summary presentation that discusses the following topics for your product and company. Note that you do not need to answer the question prompts in the Outlines below verbatim. The prompts are intended to serve as a guide for the types of information you should include for each respective section.
Draft 1
Marketing Environment
Buyer Behavior

Marketing Environment. Analyze the dynamics of the marketing environment for your company’s product.Summarize the marketing mix for your company’s product and explain which market orientation (or combination thereof) you will adopt in setting product strategy.
Who is the most influential actor in the microenvironment for your company’s product and why?
What is the most influential force in the macro-environment for your company’s product and why


Buyer Behavior. Determine the purchase decision process for the buyer of your company’s product.
What is the purchase process for your company’s product? Is it B2C or B2B? What stages of the buying process are most critical for the buyers of your product and why?
What are the strongest buying influences on the purchasers of your company’s product, and how can you use an understanding of those influences on your buyers to a strategic advantage?
Where does your company’s product fall on the diffusion of innovation curve, and what are the strategic implications of this on the marketing of your company’s product?


digital marketing

Marketing Assignment Help Sarah Key Books (http://sarahkeybooks.co.uk/about/) is in need of a digital transformation. Research about the company and become familiar with it, its values. Develop a report in which you include:
Introduction to the company: core values, products and strategy
Digital challenges that they currently face: what are some strong points and weak points of their digital aspects, what digital skills need to be developed to overcome the threats or challenges that this business is facing?
Digital channel management: what channels will they use and why
Project management: how do you recommend that they keep all their channels covered? What tools and software do you recommend that they use? Who would oversee the maintenance?
Digital communication: what tone will they use and what does this say about their business and brand?
Digital design: create a graphic example of one of their digital channels, what the layout would look like (website, instagram profile, facebook post, etc) explain why that is an adequate approach
Calendar – visual data: explain how long it would take them to apply these strategies and include a visual element to represent the calendar
Conclusion: why is digital transformation important for this business?
1700 words

Hello there, I need some help for this very easy and fun MKT 434 (Data-Driven Marketing) activity please.

Segmentation Assignment
Instructions for completing this assignment are in the file I am attaching below. You’ll be using the Claritas PRIZM information here: https://claritas360.claritas.com/mybestsegments/
This is what you have to complete (it is the same you will find in the file I am attaching below but of course you’ll have to complete it by using that file so that it can be better organized):
Audience Segmentation Assignment
Geodemographic tools can help marketers determine how to communicate with certain segments and which communication methods would be best to reach those living in a specific region or neighborhood cluster.
Before beginning this assignment, spend a little time on the Claritas PRIZM site exploring the segments:
https://claritas360.claritas.com/mybestsegments/#s…
INSTRUCTIONS
Step 1: Compile Data
? Visit Claritas’ PRIZM Segmentation System site:
https://claritas360.claritas.com/mybestsegments/
? On the site, click “Zip Code Lookup”
? Enter a zip code you would like to explore and click “submit”
? I recommend using either your home zip code or the zip code Midland University falls into. But you can use any zip code you would like.
? Using the “PRIZM Premier” tab, review the top five segments returned
? These segments are the mostly highly concentrated PRIZM segments
in the zip code
? Click on each of the five segments and review the descriptions and
“Snapshot” data
Step 2: State the Following
1. Your chosen zip code and region
2. The “Lifestyle

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