Data in this section are brand/product (for example Jamieson iron vitamin B12 or any same type of product) specific and are used to determine competitive market conditions and market potential. Information in this section provides an estimate of market potential and an evaluation of the strengths and weaknesses of competitive marketing efforts. The data generated in this step are used to determine the extent of adaptation of the company’s marketing mix necessary for successful market entry and to develop the final step, the marketing action plan.
1. Political aspects The Rwandan government has supported enterprises and has been attempting to improve the economic climate. The nation currently ranks as the second-easiest location to conduct business in Africa after making tremendous strides in…View the full answer