this is the second part of the assignment :
l attached the new assignment and the one you completed
The purpose of this assignment is to conduct research related to how a specific company utilizes information related to consumer behavior, product mix or service processes, and pricing to create marketing plans that will meet business needs including their specified marketing objectives.
Review the following topic resources.
Topic 3: “Consumer Purchasing Decisions”
Topic 4: “What Is a Product?” “What Is a Service,” and “Service Delivery”
Topic 5: “Pricing and Breakeven Analysis”
Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research as a starting point for the assignment. Conduct additional research related to consumer behavior, the company’s specific product or service, and the company pricing strategy, and use it to complete the “Marketing Plan Analysis and Presentation: Part 2 – Research Template.”
Create a 15-20 slide PowerPoint presentation that summarizes your marketing plan analysis based upon the research you have conducted. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company marketing objectives and business needs. Include a slide at the end of the presentation to cite your research sources.
Company name, vision, and mission.
Company marketing objectives.
Describe the customer segments and target markets.
Describe characteristics of the target markets that will affect product/service and pricing decisions.
Describe how the company differentiates its product and positions its brand.
Describe a consumer buying behavior model for this company and brand.
Product or Service:
Describe the product mix.
Describe the product lines.
Describe the service processes.
Discuss physical evidence of service, service scape, and ambiance.
Discuss the roles of company employees in service delivery.
Define the company’s pricing objectives and discuss whether the objectives are profit- or sales-oriented.
Provide example of current company pricing strategies.
Describe pricing tactics (discounts, etc.) that are used to drive short-term demand.
Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.
Submit the “Marketing Plan Analysis and Presentation: Part 2 – Research Template” and PowerPoint presentation with speaker notes.
Market Research PlanDiscussion: Ethics
With the relationship between a market researcher and the client for which they are gathering the data, there are contractual rules and parameters that are established prior to the engagement. These rules and parameters are in place to protect both sides. Research two examples where ethical violation issues arose from this pact and describe what caused the violations. How could these have been prevented?
Suggested length is 1-2 pages, double spaced. APA 7th Edition
Paper: Market Research Plan Assignment: Would you be willing to invest in my idea if I tell you I am certain in my mind that my idea is a guaranteed winner? Probably not — unfortunately for me. You would insist on more qualitative and quantitative evidence prior to giving me money. Smart choice.
Take your previous idea for your final presentation later in the course that has been approved and create a marketing research plan associated with the idea. Use both primary and secondary research for the assignment.
Why do this? So your data will be able to paint the picture of whether or not your idea is market viable.
With a new or enhanced product find out if there is interest for your idea.
Learn about the possibility of having a profitable business for your idea.
Need to define if there is a problem that your idea will solve.
This is an initial pass at refining your idea prior to formally presenting.
Assignment details: Analyze and assign in which quadrant your idea from the proposal fits in the supply and demand matrix below and explain why. The details describing the matrix sections are found here: https://www.entrepreneurshipinabox.com/11899/use-s… APA 7th edition, suggested pages 4-5 pages including references. Attachment is for APA Guide.
Marketing QuestionMarketing Assignment Help Your essay should include 6 sections as follows:
1. Brief description of Chick-fil-A.
2. Summary of its marketing strategies
3. Analysis of its marketing strategies
4. Are Its marketing strategies successful or not?
5. Why do you think its marketing strategies are successful or not?
6. What do you learn from its marketing strategies.
* Length: 800 – 1000 word essay
Research Report1) Topic: Research a company you like, and suggest new and creative marketing strategies to the company.
Suggested Research Report Format:
You can select the company you want to research;
You need to submit a research proposal by October 13th that includes:
-Target Company / Description
-The reasons for your choice,
-Outline of your research report
Research paper will be no more than 5 pages, including references; 12-point font; double-spaced; Images, charts, maps, graphs, etc. should be placed in appendices (these should be in addition to the 10 written pages).
B. Analysis of Strategic Factors
Situational Analysis (SWOT)
C. Marketing Strategy
1.Current Marketing Strategies
2.Recommended Marketing Strategy
Resources for Research
Securities and Exchange Commission Annual Report Form 10-K and 10-Q
We Offer Fast, Confidential Academic Writing Services
Get assignment help from the best academic help website. We have professors and expert writers ready to help you beat deadlines and score A+ grades.
We write all kinds of assignments. We offer high-quality online academic writing services on any subject.
· Essay Writing Help
· Assignment Help
· Homework Help
· Case Study writing help
· Research Paper help
· Research Proposal writing help
· Online Exam and quiz assistance
· Dissertation Writing Service
· Thesis Writing Help
Need other services? Contact us for a quote.
We cover all subjects, including
· Computer science
· Information technology
· Social sciences
· Physical sciences
Yes. Expect high-quality assignment solutions along with their detailed explanations as part of your order. In line with our plagiarism-free policy, your completed order will include a free copy of the Turnitin report to verify that the content is original and custom-written for you.
· We provide correctly completed papers that meet all the criteria and instructions.
· Properly researched content that meets the expectations of your instructors.
· You get to work with a highly dedicated professional that can guarantee your success from the word go.
Yes. We ensure timely delivery of all custom papers you order to ensure that you never miss your deadlines.
Contact us any time via WhatsApp, live chat, or email. We have a dedicated round-the-clock customer support service with a highly experienced team specially trained to answer all your queries.
Communicate directly with your writer and get frequent updates on your order.
We have top-notch experts to help you achieve top grades: – All our assignment writers are native English speakers; have PhDs or Masters; possess in-depth knowledge of appropriate writing and formatting styles such as APA, MLA, Harvard, Chicago, AMA and more; and adhere to the highest standards to deliver well-written A+ assignments.
• Native writers
• Subject-matter experts
• Academic veterans
o Former students
• Industry professionals
The most affordable pricing for high-quality assignment help services: from just $7 per page.
· Get the best assignment help at the best prices in the market!
· Get any revisions free of charge.
Get high-quality custom papers at affordable prices from our expert writers.
- Free revision
- Free plagiarism check
- Free title page
- Free formatting
- Free bibliography
- Free simple outline (on request)
- 100% confidentiality
- BA, MA, and PhD degree writers
- No Plagiarism
- 24/7/365 Customer Support
- Quality research and writing
- No hidden charges
- Never resold works
- 100% authenticity
- Secure payment processing
Essay Writing at Profs Only
Review This Service