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Market Research Plan

Discussion: Ethics
With the relationship between a market researcher and the client for which they are gathering the data, there are contractual rules and parameters that are established prior to the engagement. These rules and parameters are in place to protect both sides. Research two examples where ethical violation issues arose from this pact and describe what caused the violations. How could these have been prevented?
Suggested length is 1-2 pages, double spaced. APA 7th Edition
Paper: Market Research Plan Assignment: Would you be willing to invest in my idea if I tell you I am certain in my mind that my idea is a guaranteed winner? Probably not — unfortunately for me. You would insist on more qualitative and quantitative evidence prior to giving me money. Smart choice.
Take your previous idea for your final presentation later in the course that has been approved and create a marketing research plan associated with the idea. Use both primary and secondary research for the assignment.
Why do this? So your data will be able to paint the picture of whether or not your idea is market viable.
With a new or enhanced product find out if there is interest for your idea.
Learn about the possibility of having a profitable business for your idea.
Need to define if there is a problem that your idea will solve.
This is an initial pass at refining your idea prior to formally presenting.
Assignment details: Analyze and assign in which quadrant your idea from the proposal fits in the supply and demand matrix below and explain why. The details describing the matrix sections are found here: https://www.entrepreneurshipinabox.com/11899/use-s… APA 7th edition, suggested pages 4-5 pages including references. Attachment is for APA Guide.

Cepuros Foods Malaysia – Fact Sheet

A case fact sheet is a descriptive summary (in the student’s own words) that includes available and relevant information regarding the involved industry, firm(s), competitors, product(s), problem(s) faced by the firm in the case, and pertinent issues that have to be considered (problems facing the firm/decisions the firm has to make). The facts in a case can be presented as bullet points. Students should attempt to include, amongst other information mentioned above, any marketing related facts that are deemed relevant. This implies that information regarding marketing strategy utilized, and available information regarding the marketing mix elements – product, price, place, and promotion – should be presented in the fact sheet. These individual assignments will familiarize the student with a given case, and prepare students for within-group discussions, etc. A student will generally be able to complete a fact sheet in approximately two single-spaced pages. Note that there is no specific length requirement for this assignment, some students may utilize more space to summarize the case and identified issues. NOTE: For each fact sheet, state your understanding of the value proposition of the relevant product/service in question.

Hello there, I need some help for this very easy and fun MKT 434 (Data-Driven Marketing) activity please,

Marketing Assignment Help Conducting Secondary Research
Asignment: (I am copying and pasting the info for the assignment below. I am also attaching it as a file so that you can have it more organized there.)

You own a smoothie shop in a mid-sized city. Lately you have been considering
adding a drive-thru window in hopes of increasing sales. The construction costs are
quite high, so you decide to conduct some secondary research to determine if you
should further pursue the idea. You’re also interested in any innovation in drive-thrus
so you can get the most of the potential investment.
1. Find at least 3 reputable sources that will help you (a) identify the impact of a
drive-thru window on an establishment as well as (b) discover the latest
drive-thru innovations.
2. In a 1 to 2 page paper, briefly
a. Summarize your findings using in-text citations where appropriate.
b. Provide a concluding statement that addresses the research objectives
and provides a recommendation on whether or not to further pursue
the idea.
3. Cite your sources in a separate works cite page using appropriate citation
format
Supplemental sources that may be helpful (you are not required to use these – may be helpful later this term as well): Selection of External Secondary Sources.pdf
The assignment calls for you to use citations for your sources. Please use MLA. A guide to MLA can be found here: https://www.scribbr.com/category/mla/

Hello there, I need some help for this very easy and fun MKT 434 (Data-Driven Marketing) activity please.

Conducting Secondary Research
Asignment: (I am copying and pasting the info for the assignment below. I am also attaching it as a file so that you can have it more organized there.)

You own a smoothie shop in a mid-sized city. Lately you have been considering
adding a drive-thru window in hopes of increasing sales. The construction costs are
quite high, so you decide to conduct some secondary research to determine if you
should further pursue the idea. You’re also interested in any innovation in drive-thrus
so you can get the most of the potential investment.
1. Find at least 3 reputable sources that will help you (a) identify the impact of a
drive-thru window on an establishment as well as (b) discover the latest
drive-thru innovations.
2. In a 1 to 2 page paper, briefly
a. Summarize your findings using in-text citations where appropriate.
b. Provide a concluding statement that addresses the research objectives
and provides a recommendation on whether or not to further pursue
the idea.
3. Cite your sources in a separate works cite page using appropriate citation
format

Supplemental sources that may be helpful (you are not required to use these – may be helpful later this term as well): Selection of External Secondary Sources.pdf
The assignment calls for you to use citations for your sources. Please use MLA. A guide to MLA can be found here: https://www.scribbr.com/category/mla/

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