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Marketing Article Review

Assessment Description
The purpose of this assignment is to critique a peer-reviewed article regarding consumer behavior. During this assignment, assume the role of a peer reviewer who is reviewing the article for a journal. Select an article from a peer-reviewed journal within the scope of consumer behavior (e.g., global marketing, services, pricing). Begin your research by using the Library or an electronic database search. The article must be published within the last 5 years. Write an article review of 750-1,000 words that addresses the following:
A general overview of the article. Include an opening paragraph stating the full APA formatted reference for the article you chose. Give a brief overview of the following: thesis of the article, hypothesis, research design methods, conclusions, and recommendations.
Relationship to course. How does this article relate to the knowledge within this course? How does it relate to the textbook?
A critical analysis. Did the process make sense? Was enough information given to determine if results were valid? Were the statistics clear and did they support the results? Were the results generalizable to a wider population than the sample subjects?
A value assessment. Based on the conclusions, what value exists in the article for a future manager in the real world?
Prepare this assignment according to the guidelines found in the APA Style Guide
For reference to #2, the course is Marketing Management. The course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues.
Can use any PEER-REVIEWED journal regarding the scope of consumer behavior. Must be published within the last 5 years.

Case Study HRM

NO PLAGIARISM!!!
This case explores the legal responsibilities an employer has to conduct background searches and to dismiss employees who pose a potential danger to co-workers and/or clients.
Three roles will be involved: Human Resource Supervisor (Gary Garcia), Branch Manager (Violet Jennings), and Human Resource Manager (Alyssa Williams).
Scenario:
Human resource supervisor Gary Garcia leaves a meeting at the local SHRM chapter with some great ideas about how Personally Yours could improve their HR operations. Overall, things are running pretty efficiently; Personally, Yours is a quickly-growing medium-sized organization, though, and in many ways, it still operates like the small, family-owned, and -operated business it was just a few years ago. For example, existing hiring processes are standardized at headquarters and at the branch offices. Each job applicant completes a standardized application, submits a résumé (if appropriate for the position), does pre-employment testing, and undergoes a background check (which includes contacting references and former employers and conducting a criminal background check). However, this was not the case when the company was first started, and many longtime employees have never undergone a background check. This is extremely troubling to Garcia, in light of the fact that their employees work in clients’ homes and have contact with vulnerable individuals (e.g., children, elderly, infirm).
Activity: This is a two-part scenario.
Part 1 – You are to determine if background checks on all employees are necessary. In order to do this, you should research Background Checks and what is required from those individuals who have contact with the elderly, children and the infirmed . You are to write a protocol to conduct them (e.g., which employees, how thorough).
Part 2 – It has come to Jennings’ attention that one of her longtime employees, Jackson Tibbits, a handyman, is on the Florida Sexual Offender list. After doing more research, she learns that 17 years ago, when Tibbits was 24, he was convicted of having unlawful sexual contact with a 15-year-old female. As a registered sexual offender, Tibbits cannot live within 1,000 yards of a school and must register with the state anytime he moves. Also, he is prohibited by law from holding positions such as schoolteacher and health care professional. You must decide Personally Yours should terminate Tibbits based on this newly discovered information. Once you have made a decision, you are to write a justification for your answer. © 2009 Society for Human Resource Management. Angela T. Hall, Ph.D., J.D., SPHR 5
View Rubric
HRM4481 Grading RubricHRM4481 Grading RubricCriteriaRatingsPtsQuality of Writing and Proofreadingview longer description
3.75 pts
Written responses are free of grammatical spelling or punctuation errors. The style of writing facilitates communication.
3 pts
Written responses are largely free of grammatical, spelling or punctuation errors. The style of writing generally facilitates communication.
2.25 pts
Written responses contain a few errors in spelling, grammar and punctuation, etc. Some errors but not so many to indicate repetitive distractions.
1.5 pts
Written responses include some grammatical, spelling or punctuation errors. The errors distract the reader.
0.75 pts
Uses incorrect grammar and incorrect sentence structure consistently. The errors interfere with the communication process.
/ 3.75 pts
Comprehension of material
view longer description
4.5 pts
The writer understands significant ideas relevant to the issue under discussion. This is indicated by correct use of terminology, precise selection of information components required to make a point. Correct use of examples .
3.6 pts
Able to distinguish and comprehends a deeper meaning on most occasions. Ideas are reasonably clear. Some subjective evaluation is necessary to determine what the writer means.
2.7 pts
Comprehends the surface level meaning of the material and begins to relate issues to general knowledge and experience
1.8 pts
Demonstrates some basic comprehension of the material . Does not make connections with the bigger picture.
0.9 pts
Not comprehending or reflecting on what is read or viewed
/ 4.5 pts
Length, content and ability to interpret and answer assignment
view longer description
2.25 pts
Work demonstrates that all tasks were completed Showed some originality and extra initiative in completing assignment.
1.8 pts
Work demonstrates that significant effort was made to attempt all aspects of the assignment. Ideas connected clearly.
1.35 pts
Work demonstrates that some effort was made to attempt all tasks that were assigned. Occasional sense of engagement of writer with the subject matter.
0.9 pts
Little effort was made to attempt all tasks that were assigned. Ideas were connected but weak
0.45 pts
Very little effort was given to the task assignment. No response was given.
/ 2.25 pts
Relevance of answers, opinions and ideas.
view longer description
4.5 pts
Student is clearly expressing arguments, opinions and responses in answering assignments. Superior ideas and insights. Answers are clear and complex.
3.6 pts
Student is more consistent in expressing arguments, opinions and responses when answering assignments
2.7 pts
Student is learning to develop and express arguments, opinions and responses in answering assignments. More complex and insightful answers.
1.8 pts
Not developing their ability to express arguments, ideas or opinions. Ideas are not complex or insightful. May include some information that distracts from central purpose.
0.9 pts
Student is not able to express opinions, ideas, and responses due to inadequate writing skills. Ideas are unclear.
/ 4.5 pts
Total Points: 0

Case Study

Marketing Assignment Help This case explores the legal responsibilities an employer has to conduct background searches and to dismiss employees who pose a potential danger to co-workers and/or clients.
Three roles that will be involved: Human Resource Supervisor (Gary Garcia), Branch Manager (Violet Jennings), and Human Resource Manager (Alyssa Williams).
Scenario:
Human resource supervisor Gary Garcia leaves a meeting at the local SHRM chapter with some great ideas about how Personally Yours could improve their HR operations. Overall, things are running pretty efficiently; Personally, Yours is a quickly-growing medium-sized organization, though, and in many ways, it still operates like the small, family-owned, and -operated business it was just a few years ago. For example, existing hiring processes are standardized at headquarters and at the branch offices. Each job applicant completes a standardized application, submits a résumé (if appropriate for the position), does pre-employment testing, and undergoes a background check (which includes contacting references and former employers and conducting a criminal background check). However, this was not the case when the company was first started, and many longtime employees have never undergone a background check. This is extremely troubling to Garcia, in light of the fact that their employees work in clients’ homes and have contact with vulnerable individuals (e.g., children, elderly, infirm).
Activity: This is a two-part scenario.
Part 1 – You are to determine if background checks on all employees are necessary. In order to do this, you should research Background Checks and what is required from those individuals who have contact with the elderly, children and the infirmed . You are to write a protocol to conduct them (e.g., which employees, how thorough).
Part 2 – It has come to Jennings’ attention that one of her longtime employees, Jackson Tibbits, a handyman, is on the Florida Sexual Offender list. After doing more research, she learns that 17 years ago, when Tibbits was 24, he was convicted of having unlawful sexual contact with a 15-year-old female. As a registered sexual offender, Tibbits cannot live within 1,000 yards of a school and must register with the state anytime he moves. Also, he is prohibited by law from holding positions such as schoolteacher and health care professional. You must decide Personally Yours should terminate Tibbits based on this newly discovered information. Once you have made a decision, you are to write a justification for your answer. © 2009 Society for Human Resource Management. Angela T. Hall, Ph.D., J.D., SPHR 5
View Rubric
HRM4481 Grading RubricHRM4481 Grading RubricCriteriaRatingsPtsQuality of Writing and Proofreadingview longer description
3.75 pts
Written responses are free of grammatical spelling or punctuation errors. The style of writing facilitates communication.
3 pts
Written responses are largely free of grammatical, spelling or punctuation errors. The style of writing generally facilitates communication.
2.25 pts
Written responses contain a few errors in spelling, grammar and punctuation, etc. Some errors but not so many to indicate repetitive distractions.
1.5 pts
Written responses include some grammatical, spelling or punctuation errors. The errors distract the reader.
0.75 pts
Uses incorrect grammar and incorrect sentence structure consistently. The errors interfere with the communication process.
/ 3.75 pts
Comprehension of material
view longer description
4.5 pts
The writer understands significant ideas relevant to the issue under discussion. This is indicated by correct use of terminology, precise selection of information components required to make a point. Correct use of examples .
3.6 pts
Able to distinguish and comprehends a deeper meaning on most occasions. Ideas are reasonably clear. Some subjective evaluation is necessary to determine what the writer means.
2.7 pts
Comprehends the surface level meaning of the material and begins to relate issues to general knowledge and experience
1.8 pts
Demonstrates some basic comprehension of the material . Does not make connections with the bigger picture.
0.9 pts
Not comprehending or reflecting on what is read or viewed
/ 4.5 pts
Length, content and ability to interpret and answer assignment
view longer description
2.25 pts
Work demonstrates that all tasks were completed Showed some originality and extra initiative in completing assignment.
1.8 pts
Work demonstrates that significant effort was made to attempt all aspects of the assignment. Ideas connected clearly.
1.35 pts
Work demonstrates that some effort was made to attempt all tasks that were assigned. Occasional sense of engagement of writer with the subject matter.
0.9 pts
Little effort was made to attempt all tasks that were assigned. Ideas were connected but weak
0.45 pts
Very little effort was given to the task assignment. No response was given.
/ 2.25 pts
Relevance of answers, opinions and ideas.
view longer description
4.5 pts
Student is clearly expressing arguments, opinions and responses in answering assignments. Superior ideas and insights. Answers are clear and complex.
3.6 pts
Student is more consistent in expressing arguments, opinions and responses when answering assignments
2.7 pts
Student is learning to develop and express arguments, opinions and responses in answering assignments. More complex and insightful answers.
1.8 pts
Not developing their ability to express arguments, ideas or opinions. Ideas are not complex or insightful. May include some information that distracts from central purpose.
0.9 pts
Student is not able to express opinions, ideas, and responses due to inadequate writing skills. Ideas are unclear.
/ 4.5 pts
Total Points: 0

Brand Loyalty – Discussion- Marketing

Topic: Brand Loyalty – Discussion
Brands are valuable, intangible assets that require careful management. Brands offer a number of benefits to customers and companies.
1. List three companies that have loyalty programs in the US. Compare and contrast the programs and defend your position on which program you think provides the most benefit to the organization?
2. Do the programs have any benefit to you? Have they increased your loyalty to any of the companies chosen?
Professor’s Guidance for this week’s RD
Customer experience management is about more than serving your online customers. It is about more than knowing where customers shop and what brand of dog food they buy. It is about knowing your customers so completely that you can create and deliver personalized experiences that will entice them to not only remain loyal to you, but also to evangelize to others about you – and that is the most valuable form of advertising there is (Frow

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