Chapter 1. Why Is Marketing Management Important?
Initial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion.
Also, provide a graduate-level response to each of the following questions:
Before reading this chapter or beginning class, what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. How can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.
Think about a recent time when you bought something or tried to do so and you were treated poorly as a customer. What was the essential problem? If you ran the company, what would you do to ensure happier and more loyal customers?
[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student’s own words – do not provide quotes!]
[Your initial post should be in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]
Submitting the Initial Posting:Your initial posting should be completed by Thursday, 11:59 p.m. EST.
Response to Other Student Postings: Respond substantively to the post of at least two peers, by Friday, 11:59 p.m. EST. A peer response such as “I agree with her,” or “I liked what he said about that” or similar comments are not considered substantive and will not be counted for course credit.
[Continue the discussion through Sunday,11:59 p.m. EST by highlighting differences between your postings and your colleagues’ postings. Provide additional insights or alternative perspectives]
Evaluation of posts and responses: Your initial posts and peer responses will be evaluated on the basis of the kind of critical thinking and engagement displayed. The grading rubric evaluates the content based on seven areas:
Enterprise Risk management
Discussion Board – Week 1
After reading both articles this week, and any other relevant research you locate, please discuss the following:
Please summarize, in your own words, a description of enterprise risk management. Why do you feel ERM is different from traditional risk management?
Please make your initial post and two response posts substantive. A substantive post will do at least two of the following:
Ask an interesting, thoughtful question pertaining to the topic
Answer a question (in detail) posted by another student or the instructor
Provide extensive additional information on the topic
Explain, define, or analyze the topic in detail
Share an applicable personal experience
Provide an outside source (for example, an article from the UC Library) that applies to the topic, along with additional information about the topic or the source (please cite properly in APA 7)
Make an argument concerning the topic.
At least one scholarly source should be used in the initial discussion thread. Be sure to use information from your readings and other sources from the UC Library. Use proper citations and references in your post.
Across history, books and films have led to both personal and societal change. Books like Uncle Tom’s Cabin made
Management Assignment Help Across history, books and films have led to both personal and societal change. Books like Uncle Tom’s Cabin made slavery’s horrors real and immediate to its readers, and The Jungle raised the public’s awareness of working conditions in the nation’s slaughterhouses. Over the length of this course, you have explored many different readings, talks, videos, and worksheets. Which ones raised awareness and stirred change in you?
In this Discussion, you describe resources from the course that presented new ideas or concepts and affected you in a lasting way.
Select at least two required course resources that had the most impact on your thinking, and explain why and in what way they impacted you. What 1–2 quotes or concepts from these resources really resonated, challenged you, and/or shifted your perspective?
2-Adichie, C. N. [TED]. (2009, October 7). The danger of a single story | Chimamanda Ngozi Adichie. [Video]. YouTube. https://youtu.be/D9Ihs241zeg
The purpose of this assignment is for students to learn more about each other and to help calibrate the teaching to students’ levels and interests.
1. In your introduction, be sure to include the following information:
Your name and where you currently live
A brief summary of your background
Any expectations you have for this course
Any other interesting facts you wish to share
2. Read and respond to at least two (2) other student’s postings.
3. See Course Schedule (Syllabus), Week One (1) for specific due dates of postings.