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Marketing (MKTG525) Modules

Using a product that you regularly purchase as the example (any good or service), write a one-page summary that answers the following four questions.
Who are the target customers?
What do the target customers want?
What other products, companies, or disruptive technologies is it competing with?
Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so?
Please follow APA seventh edition guidelines and submit your assignment as a Microsoft Word document.

Marketing Question

Topic: How does marketing contribute to our society?
Format: A short essay including 3 parts: introduction, discussion, and conclusion.
Length: 2-3 pages.
* Your essay must be comprehensive, writing in complete sentences and using good grammar, double-spacing, 12 point font, with half-inch margins. Be sure to cite your resources and provide the references using APA format.No plagiarism

mycsu.columbiasouthern.edu Instructions Marketing Plan: Part II In this unit, you will continue to build upon your marketing plan for

Marketing Assignment Help mycsu.columbiasouthern.edu


Instructions
Marketing Plan: Part II
In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part II, make certain to include the sections listed below in your marketing plan.
SWOT Analysis
A valuable step in your situational analysis is to assess your firm’s strengths, weaknesses, opportunities, and threats (SWOT). For this section, conduct an inventory of your internal strengths and weaknesses. Then, note the opportunities and threats that are external to the organization based on your market and the overall environment.
Competitive Analysis
For this section, create a comparative chart discussing the differences between a minimum of two competitors.
Goals
What are the objectives and goals of your marketing plan? What is it that you hope to achieve? Please be very specific in this section.
Corporate Social Responsibility, Sustainability, and Ethics Strategy
For this section, explain any governance policies that you will use to be socially responsible and ethical. Identify any aspects of your business model that will create more sustainable operations (with a focus on bettering people, the planet, or profits).
Your essay must be at least three pages in length, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. You must use at least two references. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.

how you would structure a team based on the best practices outlined in the module.

You are assigned a marketing project for your classes in the MAcc program . The project is team based. There is one deliverable, a (virtual) presentation to the professor and other members of the class. You have 15 weeks from the start of the semester until the project is due. Your team has 3-5 members who are from different educational and work backgrounds. No “leader” is assigned. How you choose to set up your team, the processes you use, and the tools/technology you use is up to you.
Hypothesis Working together with your team members, use the podcasts, readings, slides, etc. from this Module to outline how you would structure your virtual team to ensure the highest level of performance and effectiveness. Make sure to consider factors such as use of technology, timelines/deadlines, task assignments, communication processes, accountability, norms, leadership, etc. There should not be “gray areas” or uncertainties regarding your team’s agreed-upon rules. There is no specific requirement with respect to “length of answers,” however to fully answer this case application you must provide sufficient detail and explanations (i.e., a few sentences is most likely insufficient).

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