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Marketing, Social Media Trends, and TikTok

When used properly, social media is a powerful tool for marketers. With so many channels to choose from, professionals need to make good choices communicating with consumers.Based on your research, share at least two trends in social media marketing that organizations need to know about. This post should be 1-2 paragraphs in length (at least 100 words)Business TikTokTikTok is a short-form video-sharing social networking site that was released worldwide in late 2018. Videos are usually 15 seconds to 1 minute. TikTok experienced meteoric growth in 2020. Dancing and singing celebrities, K-Pop fans, and silly amateur mini-videos may fill the site, but businesses have begun to harness the power of the medium to attract, engage, and build loyalty with consumers.Based on your research, share how businesses are using TikTok. Provide at least one example of a TikTok campaign or partnership employed by an organization (other than Peace Out) to market itself.  Consider demographics of the target market. This post should be 1-2 paragraphs in length (at least 100 words).***There are a total of two discussion questions.  Each discussion post must be at least 100 words and contain at least one reference.

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