The Course Project is a strategic marketing brief and summary presentation for a new product. Similar to a complete marketing plan, the brief includes topics such as the marketing mix and promotional mix. In contrast to a marketing plan, the strategic brief communicates these and other topics to a different audience. It addresses senior executives and investors rather than managers and frontline workers. As such, your brief will focus on why your marketing organization is doing what it is doing, rather than the details of what it is doing and how.
Although you will discuss tactical activities such as advertising and breakeven point, strive to communicate a high-level strategic perspective with your writing. To help gain that perspective in the context of marketing, be sure to watch the Week 2: PlayPosit, which discusses strategic leadership using marketing examples that have turned into goods, services, and ideas that are still in market today. As you watch the PlayPosit, focus on the question posed: Why does a product exist?
Begin by selecting a product and company to use as an example throughout the brief. By using one product and company, the research, organization, and presentation of your recommendations will be easier. Your product and company can be imaginary, or a business you would be interested in starting, or an existing product and company that are in market today. The product can be B2C or B2B, and the company can be any organizational structure. The product and company are not important, because they will merely serve as examples. That is to say, you’ll include the what and the how, but you’ll focus your writing about the why.
I attached all details on a Word document and resources. produce a six-page preliminary consumer buying behavior report (excluding Essay
I attached all details on a Word document and resources.
produce a six-page preliminary consumer buying behavior report (excluding cover page, reference list, tables, graphs, and exhibits) explaining your findings on consumer needs, wants, and preferences in these markets. Make sure that your report is specific to consumers of ACME’s potential product and not to consumers in general.
Also, provide a half-page recommendation to ACME on whether or not to manufacture that product.
As part of our weekly conversation, you will be responsible for submitting your analysis of an article from a
Marketing Assignment Help As part of our weekly conversation, you will be responsible for submitting your analysis of an article from a newspaper, magazine, blog, website, or social media site that pertains to the topic scheduled for the class. You should be prepared to describe and review the relevance of your weekly clipping with the class.
Like the “real world”, there is always some level of subjectivity with performance reviews. For the assignment grade, I will take into consideration the quality of the descriiption of your assignment and why it is relevant to the discussion.
I would like to take amazon as the case for this topic. and I will provide an “A” grade sample paper for the writer to have a general idea of what the professor is looking for.
Mycsu.columbiasouthern.edu Login and Password for the assigned writer only Marketing Plan: Part III In this unit, you will continue
Login and Password for the assigned writer only
Marketing Plan: Part III
In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part III, make certain to include the sections listed below in your marketing plan.
Segmenting, Targeting, Positioning, and Differentiation
Identify the specific segmentation strategies that you will use. Identify your target markets. Incorporate the use of specific demographics and data in your research.
In this section, use the four Ps of marketing to specifically explain your product, price, promotion, and place (or distribution) strategies. Identify any specific competitive advantages that you have for each P that you are using.
How do you want your customer to perceive your product or service? What benefits will you offer? What is your sales strategy? Explain whether you will focus on business-to-business (B2B) or business-to-consumer (B2C) markets.
Your essay must be three pages in length, not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. You must use at least two references. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.