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MBA3008 Module 1 Introduction to Maketing

For your initial essay, choose an organization and identify all the elements of its marketing mix.
Explain the organization’s marketing mix in an essay of 500–1000 words.
In your replies, consider these questions: What can we infer about the organization based on its marketing mix? How is the marketing mix related to the organization’s mission? Is it consistent with the organization’s commitment to sustainability? Why or why not? Keep in mind that replies might include requesting additional details, contributing additional information, or sharing relevant experiences. Remember to cite your sources using APA format.

CASE STUDY HRM Integrating McDonalds Business

Read the case study, “Integrating McDonald’s Business, Human Resource, and Staffing Strategies” on page 44-45 of your text book. Answer questions 1-3.
If you are utilizing “Strategic Staffing” – Fourth Edition, this case is located on page 66-67. Answer questions 1-3.
HRM4481 Grading RubricHRM4481 Grading RubricCriteriaRatingsPtsQuality of Writing and Proofreadingview longer description
3.75 pts
Written responses are free of grammatical spelling or punctuation errors. The style of writing facilitates communication.
3 pts
Written responses are largely free of grammatical, spelling or punctuation errors. The style of writing generally facilitates communication.
2.25 pts
Written responses contain a few errors in spelling, grammar and punctuation, etc. Some errors but not so many to indicate repetitive distractions.
1.5 pts
Written responses include some grammatical, spelling or punctuation errors. The errors distract the reader.
0.75 pts
Uses incorrect grammar and incorrect sentence structure consistently. The errors interfere with the communication process.
/ 3.75 pts
Comprehension of material
view longer description
4.5 pts
The writer understands significant ideas relevant to the issue under discussion. This is indicated by correct use of terminology, precise selection of information components required to make a point. Correct use of examples .
3.6 pts
Able to distinguish and comprehends a deeper meaning on most occasions. Ideas are reasonably clear. Some subjective evaluation is necessary to determine what the writer means.
2.7 pts
Comprehends the surface level meaning of the material and begins to relate issues to general knowledge and experience
1.8 pts
Demonstrates some basic comprehension of the material . Does not make connections with the bigger picture.
0.9 pts
Not comprehending or reflecting on what is read or viewed
/ 4.5 pts
Length, content and ability to interpret and answer assignment
view longer description
2.25 pts
Work demonstrates that all tasks were completed Showed some originality and extra initiative in completing assignment.
1.8 pts
Work demonstrates that significant effort was made to attempt all aspects of the assignment. Ideas connected clearly.
1.35 pts
Work demonstrates that some effort was made to attempt all tasks that were assigned. Occasional sense of engagement of writer with the subject matter.
0.9 pts
Little effort was made to attempt all tasks that were assigned. Ideas were connected but weak
0.45 pts
Very little effort was given to the task assignment. No response was given.
/ 2.25 pts
Relevance of answers, opinions and ideas.
view longer description
4.5 pts
Student is clearly expressing arguments, opinions and responses in answering assignments. Superior ideas and insights. Answers are clear and complex.
3.6 pts
Student is more consistent in expressing arguments, opinions and responses when answering assignments
2.7 pts
Student is learning to develop and express arguments, opinions and responses in answering assignments. More complex and insightful answers.
1.8 pts
Not developing their ability to express arguments, ideas or opinions. Ideas are not complex or insightful. May include some information that distracts from central purpose.
0.9 pts
Student is not able to express opinions, ideas, and responses due to inadequate writing skills. Ideas are unclear.
/ 4.5 pts

CASE STUDY HRM Integrating McDonalds Business

Marketing Assignment Help Read the case study, “Integrating McDonald’s Business, Human Resource, and Staffing Strategies” on page 44-45 of your text book. Answer questions 1-3.
If you are utilizing “Strategic Staffing” – Fourth Edition, this case is located on page 66-67. Answer questions 1-3.
HRM4481 Grading RubricHRM4481 Grading RubricCriteriaRatingsPtsQuality of Writing and Proofreadingview longer description
3.75 pts
Written responses are free of grammatical spelling or punctuation errors. The style of writing facilitates communication.
3 pts
Written responses are largely free of grammatical, spelling or punctuation errors. The style of writing generally facilitates communication.
2.25 pts
Written responses contain a few errors in spelling, grammar and punctuation, etc. Some errors but not so many to indicate repetitive distractions.
1.5 pts
Written responses include some grammatical, spelling or punctuation errors. The errors distract the reader.
0.75 pts
Uses incorrect grammar and incorrect sentence structure consistently. The errors interfere with the communication process.
/ 3.75 pts
Comprehension of material
view longer description
4.5 pts
The writer understands significant ideas relevant to the issue under discussion. This is indicated by correct use of terminology, precise selection of information components required to make a point. Correct use of examples .
3.6 pts
Able to distinguish and comprehends a deeper meaning on most occasions. Ideas are reasonably clear. Some subjective evaluation is necessary to determine what the writer means.
2.7 pts
Comprehends the surface level meaning of the material and begins to relate issues to general knowledge and experience
1.8 pts
Demonstrates some basic comprehension of the material . Does not make connections with the bigger picture.
0.9 pts
Not comprehending or reflecting on what is read or viewed
/ 4.5 pts
Length, content and ability to interpret and answer assignment
view longer description
2.25 pts
Work demonstrates that all tasks were completed Showed some originality and extra initiative in completing assignment.
1.8 pts
Work demonstrates that significant effort was made to attempt all aspects of the assignment. Ideas connected clearly.
1.35 pts
Work demonstrates that some effort was made to attempt all tasks that were assigned. Occasional sense of engagement of writer with the subject matter.
0.9 pts
Little effort was made to attempt all tasks that were assigned. Ideas were connected but weak
0.45 pts
Very little effort was given to the task assignment. No response was given.
/ 2.25 pts
Relevance of answers, opinions and ideas.
view longer description
4.5 pts
Student is clearly expressing arguments, opinions and responses in answering assignments. Superior ideas and insights. Answers are clear and complex.
3.6 pts
Student is more consistent in expressing arguments, opinions and responses when answering assignments
2.7 pts
Student is learning to develop and express arguments, opinions and responses in answering assignments. More complex and insightful answers.
1.8 pts
Not developing their ability to express arguments, ideas or opinions. Ideas are not complex or insightful. May include some information that distracts from central purpose.
0.9 pts
Student is not able to express opinions, ideas, and responses due to inadequate writing skills. Ideas are unclear.
/ 4.5 pts

CASE STUDY HRM Integrating McDonalds Business

Read the case study, “Integrating McDonald’s Business, Human Resource, and Staffing Strategies” on page 44-45 of your text book. Answer questions 1-3.
If you are utilizing “Strategic Staffing” – Fourth Edition, this case is located on page 66-67. Answer questions 1-3.
HRM4481 Grading RubricHRM4481 Grading RubricCriteriaRatingsPtsQuality of Writing and Proofreadingview longer description
3.75 pts
Written responses are free of grammatical spelling or punctuation errors. The style of writing facilitates communication.
3 pts
Written responses are largely free of grammatical, spelling or punctuation errors. The style of writing generally facilitates communication.
2.25 pts
Written responses contain a few errors in spelling, grammar and punctuation, etc. Some errors but not so many to indicate repetitive distractions.
1.5 pts
Written responses include some grammatical, spelling or punctuation errors. The errors distract the reader.
0.75 pts
Uses incorrect grammar and incorrect sentence structure consistently. The errors interfere with the communication process.
/ 3.75 pts
Comprehension of material
view longer description
4.5 pts
The writer understands significant ideas relevant to the issue under discussion. This is indicated by correct use of terminology, precise selection of information components required to make a point. Correct use of examples .
3.6 pts
Able to distinguish and comprehends a deeper meaning on most occasions. Ideas are reasonably clear. Some subjective evaluation is necessary to determine what the writer means.
2.7 pts
Comprehends the surface level meaning of the material and begins to relate issues to general knowledge and experience
1.8 pts
Demonstrates some basic comprehension of the material . Does not make connections with the bigger picture.
0.9 pts
Not comprehending or reflecting on what is read or viewed
/ 4.5 pts
Length, content and ability to interpret and answer assignment
view longer description
2.25 pts
Work demonstrates that all tasks were completed Showed some originality and extra initiative in completing assignment.
1.8 pts
Work demonstrates that significant effort was made to attempt all aspects of the assignment. Ideas connected clearly.
1.35 pts
Work demonstrates that some effort was made to attempt all tasks that were assigned. Occasional sense of engagement of writer with the subject matter.
0.9 pts
Little effort was made to attempt all tasks that were assigned. Ideas were connected but weak
0.45 pts
Very little effort was given to the task assignment. No response was given.
/ 2.25 pts
Relevance of answers, opinions and ideas.
view longer description
4.5 pts
Student is clearly expressing arguments, opinions and responses in answering assignments. Superior ideas and insights. Answers are clear and complex.
3.6 pts
Student is more consistent in expressing arguments, opinions and responses when answering assignments
2.7 pts
Student is learning to develop and express arguments, opinions and responses in answering assignments. More complex and insightful answers.
1.8 pts
Not developing their ability to express arguments, ideas or opinions. Ideas are not complex or insightful. May include some information that distracts from central purpose.
0.9 pts
Student is not able to express opinions, ideas, and responses due to inadequate writing skills. Ideas are unclear.
/ 4.5 pts

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