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Porter’s five forces Michael Porter suggests that the profitability of a firm depends on the power of a wide set of business stakeholders (such as customers and suppliers, in addition to competitors).Question(s): Porter discusses the airline industry (2:11-4:33) as an example of an unattractive industry. If you were to start an airline, how would you position yourself vis-a-vis the 5 forces to improve your airline’s profitability? (Note: No need to discuss all 5 forces unless you want to; focusing on fewer forces is OK).Your answer should not exceed 2 pages.

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