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Nestle Nesfruita Marketing Strategy

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Introduction:

Nestle:

Nestle is a global organization which was formed 150 years ago in Denmark. According to nestle, they are the world’s leading nutrition, health and wellness company. “Good food. Good life” is the promise they commit to enhance lives, throughout life with good food and beverages.


Nestle Pakistan was formed in 1988. Nestle Pakistan is proud of its commitment to excellence in product safety and quality and to providing value. The company’s strategy is guided by Nestlé’s Corporate Business Principles which are in line with internationally accepted best practices and ethical performance culture. Nestlé’s existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Nestle Pakistan today is the leading Food & Beverages Company in Pakistan with key focus on Nutrition, Health and Wellness and reaching the remotest of locations throughout Pakistan to serve the consumers.


Nesfruita:

NESTLE NESFRUTA is our mainstream range for young enthusiastic teenagers. Be it school, college or university, a mundane day or a tiring evening, NESTLE NESFRUTA is by your side. It embodies NEWISM which encourages young teenagers to bring “newness” in everything they do by adding their own creative unique twist!


Available in Mango and Apple, Every sip brings you the refreshing fruity flavor that excites your senses and set the stage for good times with your friends and family.


Report:

We have visited forty Kiryana stores in all. The information we have found out is quite insightful. The shops we covered unfolded some of the purchase schedule, the product positioning in the shops and the consumer’s consumption pattern.


Environment of the Stores:

Most of the stores were managed by two or three people at most and the cover areas were relatively small. The shopkeepers themselves are doing most of the daily business with assistance of few workers. Everything is having its particular place at every store. There are compartments for every product category. The stores POP mostly contained items like chips, biscuit, toffies, bread and other daily routine items with very less abnormality in the pattern. Most of the store’s SKU’s were situated in the later part of the shop as most of them don’t have so much capital that they can arrange for proper warehouses or go downs. Our product having a requirement of being refrigerated was no stocked up much and was always ordered according to the demand and consumption.


About The Product:

Nestle Nesfruta juice is a relatively new product introduced by the brand after the success of its initial juice product Nestle Fruita Vital. Fruita Vital being a premium juice is expensive in comparison with the competitors but gained popularity because of the quality of the product. The brand felt the need to introduce a product that would be less expensive and continue the success of the brand in the juice section. The survey has helped us formulate some facts regarding the products on ground situation. A major revelation is that Nesfruta has not met the expectations till now as to continue the legacy of Fruita Vital. The major reason is that it faces a very tough competition from its competitors; specially Slice juice, a product of PepsiCo. Slice being an old player in the market has a huge share of the juice market. Whereas Nesfruta, launched at the same price as Slice has not been successfully able to capture a major chunk of the consumer market. The quality of the product has also been a reason of its progress in the market. It is known to be a thin, less concentrated liquid in comparison with Slice which is thicker and more concentrated. The consumers prefer Slice over Nesfruta for that reason. It is also found out that Nesfruta’s sales depend on seasons. Sale of the product in summers is much more in comparison to winters. Here in Pakistan, the month of Ramadan brings a huge market for juices and the festivals as well bring an opportunity for the brands to capitalize. Nesfruta performs relatively better in those seasons than normal. It was also an interesting thing for us to find out that the brand does not provide any promotional offers to the local shops so they can help the sales to improve. Only the TVC and print advertisements are trusted upon for the sale of product. The product was not available in huge numbers at small local shops showing that the brand is not that interested. Some shops clearly indicated that Nestle representatives themselves come and place the product in the refrigerators. The arrangement we observed was that Nesfruita was placed in a single line at one shop and in three lines at the other in comparison to Slice’s five to six lines adjacent to Nestlé’s product. The product is purchased either on alternative days or weekly to cater the demand of the consumers. At some shops, the Nesfruita juices are not even place in refrigerators and are sold at room temperature upon demand.


Insight from the Interviews:

We interviewed a total of forty shopkeepers of different stores asking them all the relevant questions about our product. They told us that the most running brand in the category is slice and fruito in comparison to our selected Nesfruita. They said that in the case of fruito people has a long sense of connection with this product as it is in the market for a very long time. Generations have


Rental Businesses And Online Movie Business essay help from professional writers: essay help from professional writers

Net Flix

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1. Only a few of the dot-com businesses that have tried to startup have made it past the beginning stages. The movie and entertainment industry is constantly evolving which makes it even harder for a movie based dot-com business to flourish. With the ease it takes to go to Wal-Mart or Blockbuster to rent or buy a film, the online movie business has been forced to develop software and technology that makes it easier to rent movies. Online movie rental businesses need to adapt to the fact that people may be able to download movies onto their televisions or computers instead of renting.


2. Netflix has a vision to “change the way people access and view the movies they love.” Over the next four to seven years Netflix would like to have customers in five percent of all U.S. television households. This would be equal to approximately five million subscribers. This vision can be met by staying ahead of their closest competition, Blockbuster and Wal-Mart.


3. Netflix wants to provide all the benefits of a movie rental store without the hassle of having to return the rentals before being charged a late fee. Customers would only be able to keep out a certain number of movies at a time. For a set price the customer could watch the movies they want, without late fees. Customer satisfaction was achieved through fast delivery, low prices, and allowing the purchaser to see the movies they want to watch with less hassle. Browsing for movies with the click of a button is quicker than going to the store and walking through aisles to find the right selection. The advantage that Netflix has is convenience. Their customers find it easy to browse and rent movies, while having them delivered in a minimum amount of time.


4. Netflix is based mainly on movies, while Blockbuster, Wal-Mart, and others also carry a selection of video games and a wider collection of genres. Wal-Mart carries a name that attracts many customers due to the low prices and the company name. It has also expanded to a rental DVD company very similar to Netflix. Customers can pay a fee for unlimited service and a selection like that of the Netflix company.


5. The online movie rental business is using fast delivery, and wider selection to attract new customers. Netflix also uses a recommendation system to attract more traffic on their site. This system has accounted for about 50% of traffic on the site. Customers feel that they can rent more movies that they want through the unlimited rentals plan. With more people becoming comfortable with the internet and hardware improving, the online movie industry is able to receive more recognition.


6. Some of the key factors needed to be successful in the online movie rental business are fast and free delivery, wide selection of many genres, easy access, and reliability. By delivering the product to the customer free of charge and quickly, this allows the consumer to do more from the comfort of their own home. Wide selection is definitely important because many people have different tastes in movies. Easy access through improved technology allows customers to browse without problems finding what they want. Allowing the consumer to get what they want with less hassle and cheaper prices keeps customer satisfaction high.


7. Strategically Netflix has changed the way that people can obtain the movies they would like to watch. Allowing a wide selection at cheap prices through the internet was a very innovative way of creating a new market for movies. The strategy to allow movie rentals without late fees, and also providing multiple rentals at a time attracted many new customers. Financially the companys sales have continued to rise every year that they have been in business. At the same time that sales have risen, expenses have also gone up each year. Due to expansion and better technology the expenses will naturally rise. As long as the sales continue to rise the company should be in great financial shape. Competitors sales have also continued to rise similarly to Netflix. Although competitors profits maintain steady growth also, Netflix is constantly attracting new customers through great service and recommendations.


8. Netflix seems to have a great reputation for customer service. Nine out of ten customers saying that they were so pleased they were willing to tell their family and friends to join also.


Minor Adjustments And Perfect Class essay help websites

The Perfect Class

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If you could design any class, anyway you wanted; do you know what you would do? Whether it is reclining chairs or nap time you want. You get to decide whether you want, one or the other or both. You get to design the class any way you want. If I could design the perfect class it would have to haveÐ


The perfect class would have to have air conditioning. This would keep us cool and refreshed. Most students would concentrate better because theyre not distracted thinking about how hot and sticky they are. It would also help stu-dents and staff with asthma to breathe easier because air conditioning takes the humidity out of the air. Considering all these reasons I think air conditioning would further better our educational wellness.


The perfect class would have to allow students to chew gum. This would satisfy the students so they are not constantly complaining. Chewing gum during a test could increase test scores up to 35%. It is a proven fact that chewing gum improves long and short term memory up to 15%. All these statistics not only prove that chewing gum satisfies the students, but that it increases our chances a higher education.


The perfect class would have to have shorter lessons. Some teachers will teach a key lesson in a short time period because they think its best to teach it all at once. I think that they should break important lessons into 2 or 3 smaller more comprehendible lessons. This would give teachers more time to make sure that stu-dents thoroughly understand each individual concept of the lesson. Some students are so overwhelmed and confused by one element of the lesson that they are focus-ing only on that element that the miss the rest of the lesson. This is basic modifi-cation in lesson planning would decrease on the number of perplexed students in our schools.


All in all I think these three minor adjustments in the classrooms of today would improve our chances of getting the most out


Business E-Mail Messages And Such Cues computer science essay help: computer science essay help

The Perils Of Email

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The Perils of E-Mail

INTRODUCTION

A 1998 survey conducted by Forester Research, Inc. estimated that 98% of all companies with more than 1,000 employees have Internet access and 45% of businesses with under 100 employees are on-line (Norman 32). According to International Data Corporation, at the end of 1998, 90 million U.S. workers were sending 1.1 billion business e-mail messages per day. In the year 2000, that same firm projects that 130 million workers will inundate recipients with 2.8 billion e-mail messages each day (Hawkins 24). The advantages of using e-mail are obvious. E-mail is often a better and more efficient means of communication because its easy to use and saves time and money. E-mail has become a necessary tool for conducting business and has even facilitated the growth of telecommuting by employees. For these reasons, in recent years, advances in electronic processing have been introduced into companies with little thought as to the potential risks associated with them. While certainly there have been tremendous advances in communication and information sharing, the enormous increase in electronic communications can create great potential liability. As e-mail has become more widespread and an important component of daily business communications, a host of issues and concerns related to the use and storage of electronic communications are raised.


PROBLEMS

A multitude of new problems and concerns for employers are created by the emergence of e-mail as the dominant form of business communications. Although e-mail is quick and easy, it is much more like a conversation than like writing. A typical e-mail does not involve the same amount of care and thought given to a formal memo or letter. People simply tend to type and hit “send” before expending much thought. This tendency to exercise less caution results in “complaints, gossips, rumors and angry viewpoints [that] frequently appear in corporate e-mails and these seemingly innocuous messages have cost companies millions of dollars in verdicts, judgments and bad settlements.” (Schweich 108) In fact, e-mail documents have grown to appear as key pieces of evidence in legal proceedings.


Also, the sending of e-mail has become an easy way out instead of having interpersonal communications. When direct contact seems to be uncomfortable, people often resort to e-mail. However, e-mail lacks the personal tone of a phone conversation and the body language exchanged in a personal meeting. Without such cues, e-mails are very likely to be misconstrued and can create an emotionally charged situation.


In addition, e-mail is another form of writing and as such, creates a “paper trail.” But, unlike a traditional paper document, electronic documents such as e-mails contain much more revealing information, such as, who created the file and when, as well as a record of all modifications and deletions. Even when e-mail messages are marked deleted, they remain in the computer until the occupied disk space is overwritten. Messages also remain on the e-mail server until deleted. Because of the incredible amount of information that resides on computers and the widespread use of e-mail, electronic evidence is now a key weapon used in litigation (Jessen 26).


E-mail now creates a large amount of potentially discoverable information in lawsuits. It is now common for one party to request the production of e-mails in legal proceedings. Attorneys regard e-mail as a good source of “smoking guns” because of the informal nature of these messages and because they often contain damaging statements that would rarely appear in formal correspondence. In Microsofts antitrust case, Bill Gates incriminating e-mail messages raised serious questions regarding his credibility and had an adverse impact on Microsofts case. In addition, the volume of stored messages substantially increases litigation costs. A company must sort through massive quantities of e-mail to comply with legal disclosure obligations. In fact, the number of computer consultants who specialize in the retrieval of electronic documents has grown rapidly. The cost of producing such electronic information can become astronomical since the problem is two-fold. One, most companies retain far too much electronic information. Two, most companies are unprepared to properly and efficiently produce required data. These cost factors may prompt a company to pay a substantial amount to settle a case in order to avoid the high costs and risks associated with producing such data (Jessen 27).


E-mail such as off-color jokes can be cited in cases claiming sexual harassment or discrimination. But, if an employer goes too far and improperly monitors employee e-mails in order to prevent this liability, it may face invasion of privacy lawsuits from its staff. The whole issue of electronic monitoring also creates an atmosphere in the workplace that “big brother is watching you.” Employee relations may then become strained, adversely affecting productivity (Raysman and Brown 5).


Because its so simple to send information via e-mail, the risk that an employee may send confidential information outside their company is significant. Trade secrets and proprietary information are especially susceptible to distribution outside the firm. Unless safeguards are established, disclosure of such information may damage the position in the marketplace as well as its business reputation (Lemos 8).


Even the seemingly harmless forwarding of holiday greetings may cripple a firms entire e-mail system and damage its relationships with its clients or cause serious business interruptions. The large number of audio and visual image files attached to e-mails and forwarded company-wide often crashes its e-mail system. In addition, many attachments


Viewers Mind And Salvador Dali aqa unit 5 biology synoptic essay help

The Persistence Of Memory

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The Persistence Of Memory

Art; a three letter word with a million meanings. Salvador Dali, one of the most famous painters in the 1900s understood art. He portrayed his idea of art through thousands of paintings and sculptures. Salvador Dali helped the world see art from his point of view. He allowed people to accept the abnormal and to take a look at life in general not only from a different point of view but in a different state of mind. His paintings made, and still to this day really make people think, which is how art should be. Art should be something that tantalizes all senses and puts the viewers mind to work.


Art is a way of expressing of any feeling no matter what. Whether it be taste, smell, touch, sound, sight or thought; art is there. To Salvador Dali this is exactly what art was. All of his paintings have such deep meaning beyond color on a canvas. Some of his most important memories were those from when he was a child. He grew up in an area surrounded by enormous rocky mountains. In this painting he shows these mountains and cliffs by using very vivid browns and rust oranges. His Persistence of Memory is the mountains where he grew up as a child. Every piece of his art has very deep and hidden meanings. This shows not only that he was a genius when it came to mastering the feeling art should give the viewer, but that he was able to produce truly intelligent art. Art with thought. Art that is not only beautiful to look at, but brilliant when you know what the feeling was the artist was going for is, and are able to understand each part of the painting.


The main thing that stands out in this painting is all the melting objects. The off- white creature in the front perplexes the viewer when they take their first look at the painting. Many theories point to it being Dali himself, melting away in the place he loved so much as a child.. This is interesting because it seems like he does not really want to be a part of the painting. More or less he wants people to know he was there at one time, but not so much anymore. By hiding himself with the melting image, the viewer does not comprehend that he was the center of all things surrounding him. Instead the viewer only can only see a white blob that is stuck in the middle of the painting, which makes the viewer think about what it could be. This is art. Thought about something so simple, is art.


Another thing in this painting that stands out in the three melting clocks. It helps the viewer get a better idea of what it would have been like to be there in The Persistence Of Memory. There it is fiery hot; hot enough to melt metal. The other thing the clocks stand for is time. By having the clocks melting away, Dali is trying to portray the fact that here, in The Persistence of Memory, time is irrelevant. In his own perfect world, which was this place, time meant nothing. This, is brilliant. This is art.


By being able to make the viewer feel these emotions, heat and carelessness of something so important like time shows that Dali was a true artist. It is one type of art to be able to paint a picture, but to make people feel real emotions as if they were there is so amazing and so extravagant that it must take a true master of art to do this. To think about what the meaning of every little


North Vietnamese And Vietnam War my essay help uk

Vietnam War

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Introduction

One of the longest fought and emotional wars that the U.S. Armed Forces have ever engaged is the Vietnam War. It is considered as the most unpopular military conflict in U.S. history. There is unprecedented lost in suffering, sorrow, and a national turmoil that can never be appeased with disgust (Johnson, 1988). Such participation in the war was a saw America so divided. And for many of the more than two million American veterans of the war, the inflicted wounds of Vietnam will never heal. This war was brought about by a military struggle spanning for almost 16 years that began from 1959 until 1975. The battles fought involved two warring factions namely the North Vietnamese and the National Liberation Front (NLF) who were opposed and in conflict with the United States forces and the South Vietnamese army. The Vietnamese people were no stranger’s to turmoil and killings. They have been history tested by time with a thousand years of slavery to the Chinese; a hundred years of domination by the French, and twenty years of civil war which will be aptly labeled as the American war.


U.S. Involvement in Vietnam

The entry of the US in the Vietnam War was a matter of conglomeration of internal events. The year beginning 1946 until 1954 was the struggle of Vietnam to gain independence from France that happened during the First Indochina War. This proved very divisive because it divided the country into North and South Vietnam. The former was under the control of the Vietnamese communists that are hard core oppositionist against France. If they gain liberation, their primary goal was to build a unified Vietnam under Communist rule. On the other hand, the south was controlled by Vietnamese who were with the side of the French men (Johnson, 1988).


The U.S. took the opportunity in deploying large numbers of troops to South Vietnam. Moreover, even U.S. allies gave their support by sending forces to quell the North Vietnamese regime. The following years saw American troops bloat from a number of 500 to a contingent numbering to 16,000 combat troops.


The U.S. forces succumbed to the military strategy utilized by the North Vietnamese. They were able to defeat the U.S. soldiers through guerilla attacks. The U.S. countered by conducting massive aerial bombing important locations and logistical areas of North Vietnam. At the same time, the U.S used large quantities of chemical defoliants from the air to open up the forests and therefore make the enemy as easy targets. The North Vietnamese did not loose its resolve with continuous attacks. Soon the U.S. forces sent for U.S. marines to further intensify ground war. According to Johnson, the support being exerted by U.S. was guided with the premise that Vietnam was part of a global struggle against communism (1988). The North Vietnamese forces were stubborn as they pronounced “if the Americans want to make war for twenty years then we shall make war for twenty years. If they want to make peace, we shall make peace and invite them to afternoon tea”(Johnson, 1988).


In spite of the raging battles, the war took a long time. Soon, the South Vietnamese government fell in spite of reinforcements sent by the US troops to prevent its collapse. By the year 1975, Vietnam was reunified as a communist country.


Machinations of U.S. Forces in Internal Conflicts in Vietnam

There have been historical accounts pointing to the invasion done by North Vietnam to the South. However, the real story that explains the matter was that the U.S. took unpublicized and provocative actions against North Vietnam.


Family Heirloom And Momentous Occasion Take Place Today law essay help: law essay help

Little Women, Persuasive

Essay title: Little Women, Persuasive

As the defense has so diligently pointed out, it is indeed a sad day in the history of our judicial system when an innocent woman is sent to her death for a crime that she did not commit. I, for one, am not planning on having that momentous occasion take place today, and this is for one simple reason: Justine is guilty. While the defense has done nothing but parade Justines friends in front of you saying how much of a “nice person” she is, I, the prosecution, have presented you with cold, hard facts, all of which point to the guilt of the defendant.


For instance, the defense has denied to present you with the crucial evidence that would prove her innocence: an alibi. Justine was totally unaccounted for on the night of Williams murder, giving her ample time to commit the atrocity of causing his death. The defense has never presented you with anything that could account for her presence at some other location than the crime scene.


Next, lets look at the most crucial piece of evidence in this case: the locket. The family heirloom that William took with him on the night of his homicide that somehow ended up on the person of Justine Moritz. Once again,


North Park College And Gary Kmiec custom essay help

The Perfect Gesture

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The Perfect Gesture.

The perfect form football tackle, that is the perfect gesture. The person that made this gesture was Gary Kmiec. I witnessed this event for the first time, Labor Day, at the junior varsity football game against North Park College. The day was hot and humid, like a regular Chicago summer. The North Park Vikings field was hardly appealing to the eye. The field was one of those contraptions of a baseball/football field combination.


It was the third quarter of a very intense game, the score was 8-6 we were winning. Both teams were relying on their defenses to stop the opposing offense and in our case to score. From what I have heard through the “grape vine” is that the offense of North Central isnt the greatest, but we have one of the best defenses. The stands, like every other junior varsity game, had only a handful of people in them. Most of the die-hard fans were either family or girlfriends. Unlike the North Park Vikings, who suited up over 60 players in their royal blue, our junior varsity team had suited up about 29 players total. Out of those 29 select few, only 13 were on the defensive side of the ball.


North Park was on offense. The cardinal defense stood strong. It was second down and North Park needed five more yards to get the first down. I was not in the game at this time so I had an exceptional view. The Viking quarterback dropped back 2 steps then he handed the ball off to the half back. Kmiec, like he had always been taught, mirrored the half back shuffling parallel with him. Kmiec accelerated towards the ball carrier. Then it happened. The perfect gesture, the perfect tackle.


This was it. Kmiec had reached top speed when he met the ball carrier. When they met, Kmiec placed his right shoulder pad in the gut of the running back, making him lose his breath. Kmiec then wrapped his hands around the back of the ball carrier and pinned him to the ground. His helmet hit the ball directly, causing the pigskin to fly free from


Old Children And Third Semester a level english language essay help: a level english language essay help

The Perfect Job

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There comes a time in life when you have to make a decision on what career is going to make you happy. When I was younger I had thought that being a nurse or a teacher was the path I would follow to have a career that I enjoyed. However, as I have gotten older I have realized that even though both nursing and teaching are very noble and wonderful professions, they are just not the path that I myself should take.


I started my college career in January of 2005, to obtain my Associates of Applied Science in Early Childhood Education. I loved the teachers, the knowledge and skills that I was gaining. I finished my first two semesters while continuing in my customer service job. In my third semester, I decided that I needed to get some hands on experience and took a part time position at a local preschool. Keeping in mind that I was not only working 30 plus hours a week with twenty, three year old children, but I also had my own eighteen month old at home, plus taking a full course load at school and working to keep a marriage and house running.


To say the least I was just a little stressed out. However I continued on to my fourth and fifth semesters, when I realized that teaching was not going to be my personal life ambition. I loved working with children, I loved the people I worked with but the stress was taking its toll. My marriage was in ruins, my youngest son and I were in a homeless shelter and school was out of the question for the moment. I decided to take another teaching position closer to a new apartment that we had found and start looking at what I really wanted to do with my life.


I returned to looking at nursing schools and thought very long and very hard about it. I didnt want to waste anymore time into a profession that wasnt going to make me happy. I weighed out the pros and cons of the situation, and at last I came to the decision that nursing wasnt the correct path either. Im not afraid of blood or anything like that; I had worked in a long term care facility right out of high school. The main reason I chose not to pursue a career in nursing was the fact that when I had been pregnant with my youngest child, I had been given a spinal tap, not a huge deal except that I remember the nurse holding me down and I knew that I couldnt do that while someone was in pain. I know that the nurse that helped me that day was doing his job, but it wasnt something that I could do and feel comfortable with.


I took my time looked at schools, looked up all kinds of careers that I was interested in, and thats when it happened. I found out more about a career that I had been interested in as a child, Paralegal. Growing up our next door neighbor and family friend, was a paralegal for one of the local law firms in town and when her children and I would play, it always came down to playing office and we were always lawyers or paralegals. I know it sounds silly, but looking back at it was one of the best times in my life. I had considered it before joining the military, but had chose the military to be able to do more with my life and for my family at that time.


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Violence and Women

Essay title: Violence and Women

Violence and Women

I thought that our discussion went well. We had a small group of about six people but three of us were leaders so we had a lot to talk about. Each of us went around and asked one question because we did not have time to discuss them all. But that did not matter because the other leaders had similar questions to mine. I was able to retrieve different responses from the others in the group for three out of my four questions.


My first question asked why rape was so much more common among college students than among the whole rest of the population. The group came up with the fact that college is the first time people discover drinking and sexuality and want to do all the experimenting they can. Also it is the first time most college students are on their own meaning without the guidance of their parents, and that could probably effect their decision making for the worse. Also a college campus has a more accepting atmosphere for rape and sexual harassment. Every night students are heavily drinking, going to dance clubs or parties with dancing, while people of older age groups have families to take care of, jobs and more responsibilities altogether. For someone older, being accused of rape could ruin their life and most men would not want to risk that. This leads into my next question about fraternity houses as high-risk environments for rape, and why we tolerate this behavior. Twenty-five percent of college women experience sexual harassment or rape and ten percent of rapes in colleges happen in fraternity houses. A study was done on college campuses about the difference between fraternities with a low-risk and the high-risk of sexual assault or rape. Students were asked to identify which ones were which and they could easily recognize this. So my question was, if everyone knows these differences, why do men and women participate in activities that support the rape culture when they see its injustices? The first response from the group


Videogames Argument And Dr. Borusiak college essay help service

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Videogames Argument

Videogames Argument

Eleven years ago in 2005, Sony alone sold a staggering quantity of ninety one million PlayStation consoles (Borusiak, Bouikidis, Liersch Russel). With a growing population and an increasing demand for technology, these numbers will only continue to rise. Recent advancements in science and technology allow people to access videogames at home, at work, or even on the go with mobile devices. More people are playing internet games than ever before. A hundred years ago, kids spent more of their free time outside, maybe at the baseball field or the park around the block. Now we live in the twentieth century where kids are constantly targeted by videogame companies and they eventually spend more time indoors with electronics. These new games have become an incredibly popular and convenient source of entertainment; however, they are played with serious physical and psychological risks. Even though videogames have benefits, they pose a negative influence that leads to harmful habits.


Videogames are played at a risk, yet people argue that they are more beneficial. A significant number of videogames are capable of arousing intense excitement from users. In Dr. Borusiak’s (2008) Need for Speed experiment, he measured how an individual’s heart rate, breathing, and muscular response all change during a racing game. The study showed just how attached people can become with videogames, based on faster breathing and activated muscles. A new category of active video games has been researched to compare simulated activities with the benefits of real exercise. In a recent meta-analysis, Dr. Gao (2015) and his colleagues found statistics that prove the ability of active videogames to yield physical benefits similar to exercise. This data determines that people can get health activity from some videogames. Another benefit is that videogames can be used to reinforce good behavior. From a peer interview conducted at SCC, Josh Starmer (personal interview, 10 November, 2016) remarked that his parents only allowed him to play videogames on weekends, or after completing homework and chores. In this case, people can use their technology as a reward and a tool for success. Depending on how they are used, videogames can definitely have a positive effect.


On the other hand, videogames are not the most effective source of reward, activity, or enjoyment. Some people derive pleasure from videogames without acknowledging any consequences. Dr. Borusiak (2008) notes that the increase in cardiovascular activity when playing videogames may pose a health risk. There is a disproportional relationship here since people are typically seated, not burning any energy, when playing videogames. Also, the active videogames that mimic physical activity are not a substantial source of exercise. The meta-analysis conducted by Dr. Gao (2015) determined that active videogames are able to act as a healthy alternative to other seated behavior. Even though this category of videogames mimics physical activity, they cannot completely substitute exercise. In addition, videogames are not always successful when they are used as a reward. With the new DSM-5 approach, researchers analyzed the modern use of videogames and found that most people who use them will eventually start to abuse them (Petry, Rehbein, Gentile, Lemmens, Rumpf). As a result, the more people receive videogames as rewards, the more attached they will become. The benefits of using videogames are not exactly justified.


Using videogames easily leads people to undesirable consequences that are often not acknowledged. People can lose jobs and even lose personal relationships to their videogames. In Dr. Petry’s (2015) analysis of this issue, she found that many people become so attached with their technology that they miss out on opportunities. Under these circumstances, people are creating unnecessary problems for themselves due to their relationship with technology. Many videogames have direct physical effects. Through the Need for Speed experiment, researchers measured how the cardiovascular system is stimulated when individuals


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Leading Philosophers Of The Realist School And Human Nature essay help service: essay help service

Views of Hobbes and Nietzche

Views of Hobbes and Nietzche

Different schools of thought have generated arguments since the beginning of civilization. They represent different perspectives of every part of life, whether its religion or politics. The realist school and the humanist perspectives offer people different views in many different aspects.


The realist school is based on the thought that human nature is not perfectible. Human nature is viewed as evil and something that cannot be trusted or counted on. In order to have a successful society the citizens need to be controlled by a strong sovereign government. This strong government would be the only thing able enough to control human nature and the evils it produces. If a strong central government did not exist a state of chaos would be created by the people of the land. One of the leading philosophers of the realist school was Thomas Hobbes. He elaborated on many of the concepts of realism.


Hobbes was a strong believer in the thought that human nature was evil. He believed that “only the unlimited power of a sovereign could contain human passions that disrupt the social order and threatened civilized life.” Hobbes believed that human nature was a force that would lead to a constant state of war if it was not controlled. In his work the Leviathan, he laid out a secular political statement in which he stated the significance of absolutism.


In Leviathan, Hobbes states that a state of war will ensue that will put every man against himself. Eventually the state of war will lead the people towards peace and the only way to achieve the peace is through social contract. Hobbes continues further saying, social peace and civil unity are best achieved through the establishment of a commonwealth through a social contract. This social contract insists that a sovereign power be granted absolute power to protect the commonwealth. This sovereign power will be able to control the powers of human nature because its whole function is to protect the common man.


In Leviathan, Hobbes seems to underestimate the motives of mankind. His pessimistic view of human nature sheds no light on the goods that men do. While human nature may create a sense of personal survival, it does not imply that human nature will lead towards violent behavior. When left to provide for themselves, mankind will work toward a peace that benefits them all. There will always be evil in the world which will disrupt the peace, but in the end the strength of men should triumph.


Another philosopher with a realist background was Jean Jacques Rousseau. Rousseau rejected the idea that any one person has a natural authority over all others.


Jane Eyre And First Sentence Of The First Chapter college essay help

Views on Female Marriages in Pride and Prejudice and Jane Eyre

Join now to read essay Views on Female Marriages in Pride and Prejudice and Jane Eyre

Views On Female Marriages in Pride and Prejudice and Jane Eyre

ўс. Introduction

There were two great novels about love and marriage coming into being in the 19th century —- Pride and Prejudice and Jane Eyre, which were written by Jane Austen and Charlotte Bronte. The two books give us two womenЎЇs totally different concepts of love.


1.1 The main content and background of Pride and Prejudice

Pride and Prejudice is actually a love comedy, which is filled with intelligence and humor. The first sentence of the first chapter has already made the comedic tone of the whole novel:


Ў°IT IS A TRUTH universally acknowledged that a single man in possession of a good fortune, must be in want of a wife.Ў±

As a matter of fact, the whole novel is based on this Ў°universally acknowledged truthЎ±. When the Bennets are worried about the marriage of their five daughters, Ў°single men in possession of a good fortuneЎ± —- Mr. Bingley and Mr. Darcy have come, which gives them the hope. However, the hope has soon been broken. The stupid one, Mrs. Bennet has been rattling off a list of complaints on Mr. Bingley. Then, a dramatic scene appears. The arrogant Mr. Darcy sends his love message to Elizabeth, the second daughter of the Bennet family, but she treats him with her prejudice and refuses his courtship. The matter has been in trouble again. After various theatrical occurrences, the story finally ends with comedy. Elizabeth and Mr. Darcy become a blest pair and Mr. Bingley and Jane, the eldest daughter also get married.


Pride and Prejudice shows us the common peopleЎЇs lives and ideas in the villages and towns in England under the state of occlusive society in the early 19th century. This novel, like a painting expressing social amorous feelings, not only had a great attraction to the readers at that time, but also gives us a particular joy of art while reading it nowadays.


1.2 The main content and background of Jane Eyre

Jane Eyre could be regarded as a half-autobiography of Bronte. The heroine, Jane Eyre, is an unlovely and runty woman but with strong sensitive self-esteem. Jane lives in an environment of no parents and depends on her aunt Mrs. Reed for living. Her aunt dislikes her; her cousins look down upon her. However, all these sufferings cannot defeat her infinite confidence and adamancy. Two years after graduation, she finds a job of governess in Thornfield Hall. She falls in love with the owner of the hall, Mr. Rochester. On the day they get married, Jane comes to know that Mr. Rochester has a mad wife in the attic kept as a prisoner. Jane is heartbroken and leaves Thornfield. Afterwards, St. John, who helps Jane a lot, proposes to Jane, not because he loves her, but he needs an assistant with literacy. Nevertheless, Jane decides to go back to Mr. Rochester. As soon as she arrives at Thornfield, she finds the hall has already been burnt and Mr. Rochester becomes blind due to the fire lit by Bertha. Jane expresses her love to Mr. Rochester and finally they get married and live a happy life.


Charlotte Bronte wrote four novels in total: The Professor (1847), Shirley (1849), Villette (1853), and Jane Eyre (1874), among which Jane Eyre was the most successful one. Through the description of the loneliness and struggle of penniless bourgeois, the writer deeply exposed the flesh and blood of the society at that time in England, showing her sympathy to the destiny of the ordinary people. ItЎЇs a triumphant production reflecting the living condition and spirit of the women under great pressure.


1.3 The aim of the thesis

This thesis is going to compare the marriage in both novels. As we all know, both of the writers lived in the same period in which bourgeois developed rapidly. We can see so clearly that the two women have obvious different views of marriage. So it is meaningful for the author to make a research in the differences in both novels.


Jane Austen wants to show us that true love should be with a financial foundation, otherwise the marriage wouldnЎЇt be happy enough, and she also sticks to the steady faith of love. On the other hand, Charlotte Bronte gives us her idea of true love: however he/she is, even he/she is incapable or poor, as long as they love each other, the marriage will be happy.


ўт. Different ideas of love in the two novels

In Pride and Prejudice, through five Bennets daughtersЎЇ different experiences, Jane Austen shows the different attitudes towards the problem of love and marriage of the girls born in a bourgeois family in villages and towns, which reflects her ideas


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