Show transcribed image textI’m not sure, but it might seem like I’m missing the brand context. But in order not to waste your valuable time asking for information that may not be necessary, I am going to answer you in general terms so that you can adapt it to the brand you are…View the full answerTranscribed image text: Question 2 As the newly recruited brands manager for a new roofing systems company, management requires of you through presentation to I. Critically evaluate the SIX criteria for choosing brand elements. Discuss briefly two (2) differences between a brand and a product. II. (15 marks) (5 marks)
