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Social media analytics and decision making

For Option 1, select a company or your favorite brand. After identifying all of its social media profiles, download data analytics about the online presence of the organization. You can use some of the following tools (and others) to download digital information regarding social media profiles:
TweetStats
parsehub
Union Metrics
Hashtagify
Wordclouds
Google Trends
After downloading all possible data, check and analyze each data file to assess the effectiveness the company’s social media communications and to identify their main messages. For example, you can perform a content analysis or create a word cloud from the social media text data, while the data from Facebook or Instagram can be used in a correlation analysis.
Then, write a paper that presents information on all the steps followed and your findings from the data analysis. Include one visual that summarizes the key findings of your analysis. Based on these findings, formulate recommendations on how this business can improve its marketing strategy in the future. These recommendations should take into consideration ethical and legal aspects of digital data in a global economy. Your paper must be structured with the following headings:
Executive Summary (max. 1 page)
Introduction
Organization Description (1-2 paragraphs)
Presentation of Data Sources (1-2 paragraphs)
Overview of Data (1-2 pages)
Data Analysis and Results (1-2 pages)
Findings (1-2 pages)
Recommendations and Conclusions (1-2 pages)
References
Appendix (Include major tables and information that would be too comprehensive to include in the body text of the paper.)
Your paper must meet the following requirements:
Be 8-10 pages in length, not counting the title and reference pages (which you must include).
Use terms, evidence, and concepts from class readings.
Cite at least six to eight credible sources, such as peer-reviewed articles, books, or documents from the government or established professional organizations. The CSU Global Library is a great place to find resources.
Formatted according to CSU Global Guide to Writing APA.
If you need assistance with your writing style, start with CSU Global’s Online Research and Writing Lab. Review the grading rubric to understand how you will be graded on this assignment and to ensure you have met all assignment requirements. Contact your instructor if you have questions about the assignment.

Product and Price – DB

In your own words, answer this unit’s discussion questions in a main post (recommended minimum 200 words), and respond to at least 2 peers’ postings (recommended minimum 75 words).After you have reviewed the Assignment Details below, click the Discussion Board link under the My Work heading above to open the Discussion Board and make your post.
Use these videos for help on how to post to the Discussion Board:
AIU Student Mobile app view
Desktop view
Assignment Details
Companies adopt various pricing strategies that appeal to their target market. Marketers must also balance the price that generates the required profits for the company to operate successfully.
Describe an example of a pricing strategy that affected a purchase decision that you made.
Responses to Peers
Read through your peers’ posts, and respond to a minimum of 2 of your peers. You can connect to your peers in several ways, including the following:
Explain how the purchase decision you described in your post is similar to or different from your peers’.
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.

For assistance with your assignment, please use your text, Web resources, and all course materials.
Discussion Board Reminders:
Must have three posts: A Main Post and two replies to peers.First post: Either your main post or a reply to others must be posted before midnight CT (Central time) on Friday of each week.
Second and third post: Must be posted on a different day from the first post.

Connect to Content: At least one post must refer to course learning materials. See the Academic Resource on Discussion Boards for help with connecting to the content.
Engaging in Class Discussions: For more information on making the most of your class dialog, review the Academic Resource on Discussion Boards.

Product and Price – IP

Marketing Assignment Help You will create this assignment following the Assignment Detail instructions below.
Review the tutorial How to Submit an Individual Project.
Last week Unit 2, you completed the Company Overview. This week for Unit 3, you will complete the second page of the Marketing Plan Outline using the template. Please note that this is an outline with summary sections and not a paper. The section this week focuses on two critical parts of the Marketing Mix – Product and Price.
Use the Scenario below:
Review the product offerings of the company selected in Unit 2. This is the marketing mix of the company. Using the product mix make assumptions on pricing and product offerings to address the following items:
Does the company offer products or services? Or both?
Describe the products/services offered by this company.
Discuss brand strengths, including logo recognition and brand equity.
What do you know about the company’s pricing strategy? Does it appeal to price only or quality buyers?
Describe how you would approach a pricing strategy for this company.
Determine if the company’s pricing strategy seems effective based on the information you reviewed.
Remember, next week in Unit 4. You will combine your work from Unit 2 and 3 with Unit 4, your Marketing Plan Outline.
Submitting your assignment means, at a minimum, you will need the following:
Title page: The title should be in all capitals.
Length: 1-page minimum
Body: This begins on the page following the title page and abstract page and must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics, except as required for APA-level headings and references. The deliverable length of the body of your paper for this assignment is 3 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
Reference page: References that align with your in-body academic sources are listed on the final page of your paper. Remember, the Reference page is not a bibliography but a further listing of the abbreviated in-body citations used in the paper. Every referenced item must have a corresponding in-body citation.
Please submit your assignment.

Assess the external environment for Target


Recommend an opportunity that best capitalizes on the organization’s valuable, rare, and hard-to-imitate resources, is least impacted by the organization’s weaknesses, and will take best advantage of the external environment.

Key aspects of your assessment of the external environment that present opportunities for adding value, such as trends, unmet needs, unsolved problems, under-served consumer groups, etc.
An evaluation of opportunities to add economic value
An evaluation of opportunities to add social value
An evaluation of opportunities to add environmental value. Note: Some opportunities may appear on more than once. For example, you may find an opportunity that adds economic, social, and environmental value.
A recommended opportunity to pursue first, with a rationale that shows how the opportunity capitalizes on the organization’s valuable, rare, and hard-to-imitate resources, is not much impacted by the organization’s weaknesses, and takes advantage of the external environment (1 slide, with speaker’s notes)

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