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Value-Minded Customers And Wal-Mart Narrative Essay Help

Wal-Mart

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Powerful Marketing Strategies That Produce Sales

by John Graham

The retail harvest of Thanksgiving week 2004 was less than bountiful for Wal-Mart. While other retailers were upbeat, Wal-Marts sales were “disappointing” the last week of November and traffic was “low” on infamous Black Friday.


Uncharacteristically candid, the company quickly acknowledged it had dropped its deep discount strategy the day after Thanksgiving. Reacting predictably, value-minded customers headed straight to the arms of the competition where low pricing prevailed.


In Clued In, Lou Carbone writes, “With modern management fixated almost solely on the bottom line, the value proposition of far too many businesses has become increasingly one-sided; lots of emphasis on the company but little on enhancing customer value.” And then he adds an ominous warning. “As a consequence, I believe todays organizations have become extraordinarily vulnerable.”


The day after Thanksgiving 2004, consumers saw Wal-Mart in a new light: the king of retail is vulnerable. What followed was dropping prices on a couple of dozen bellwether items, along with an unprecedented print and TV ad blitz. Its almost as if the giant stumbled. They didnt anticipate the competition taking a page from the Wal-Mart game book. They abandoned, just for a moment, their winning strategy of delivering the lowest prices on customer-pulling products.


While Wal-Mart will not make that mistake again, what lingers is the unavoidable fact that even the biggest company in the nation can stumble when it abandons, even for a day, its customer-focused strategy.


If it can happen to Wal-Mart, it can happen to any company. To avoid the problem, heres a sales results marketing strategy:

1. Get the right information. Evidently, Wal-Mart assumed that its competitors would behave the day after Thanksgiving as they had in the past.

Most businesses make a crucial marketing mistake: they listen to themselves. They convince themselves theyre right. Krispy Kreme is another example. The companys enviable success seemed unstoppable. Then sales hit a wall. The company blamed the low-carb craze, even though the slide started at least a year before the Atkins diet became popular.


Did Krispy Kreme believe it had an unbeatable recipe for success? Did they try to analyze what was driving it? Did lines a block long outside their new stores tell them everything they wanted to know? Even today, does the company understand what customers value? Without solid information, even a hot donut cools off.


2. Always think brand. Brand has less to do with look and logos than it does with the way a customer experiences a company, product or service. If Fedex means one thing, its certainty. Disney says its great to be a kid no matter how old you are.


But as Joseph Benson points out, “We all know, buy and experience brands that have a great heritage. For some of us, its Mercedes, Philips or Disney. For others, it is McDonalds, Heineken or Gucci. What makes these brands great, what they all have in common, is that they have had the time to build a meaningful and relevant past–a heritage.”


How much do we care about taking all the tiny, seemingly insignificant and bothersome steps to painstakingly create a heritage that establishes value and builds customer confidence?


3. Value identification. Its time to put features and benefits behind us. Theyre the past. A product may appear to be benefit rich, but what if the customer isnt interested or doesnt care? Are they still benefits?


For example, a marketing research project for a large dry cleaning chain revealed that customers at certain stores value coupons, while those in other stores dont. Wheres the benefit of coupons for those who dont want them?


“Becoming the customer is different from listening to customers,” says Michael J. Lanning in Delivering Profitable Value. All thats important is what happens when the customer experiences a companys “products, services and actions.”


4. Get service right. One visit to the service department of Quirk Ford in Quincy, MA makes it clear they dont ever want to hear customer say, “You didnt fix it right when I brought the car in.” For the Quirk Ford team, repairs must be perfect.


Thats not all. The service department is open six days a week, starting at 7:00 a.m. and theres a free shuttle service. You speak to a service counselor in an office, not a repair facility.


The result is confidence in the service and satisfaction at having a dealership that thinks like a customer.

5. Renovate instead of innovate. Cox Communications has embraced renovation. And its doing it by thinking like its customers.

Getting broadband service to a home is only half the job. Rather than leaving it up to the customer to figure out how to connect to a computer, Cox offers wireless network installations as one of several other computer-related services. By building on its existing capabilities, Cox figured out how to deliver more of what the customer wants.


Instead of innovators, Sergio Zyman says the need is for renovators, companies that keep looking for ways to engage the customer more fully. He learned the lesson the hard way at Coca-Cola where he was part of the management team that introduced an ill-conceived product, “the new Coke.”


Psychic Distance Factor And Psychic Distance college application essay help online

Ikea Global Supply Chain

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INTRODUCTIONThis coursework proposes to use IKEA as the real life company been chosen to analyze their international supply chain networks. Through the analysis, it seeks to gain some insights from the Swedish firm furniture maker’s internationalization strategies, by using the theories of internationalization to show how they can move into a new location.                        INTERNATIONAL BUSINESS STRATEGYIKEA is the worlds largest furniture retail chain which has more than 300 stores globally. IKEA is very successful at home in Sweden and from there; it spreads around the world using the focused cost leadership strategy and differentiation, this strategy made IKEA’s products and services well suited and appreciated at every host locations they internationalized into. As already known IKEA has several stores globally and have chosen IKEA in China as an example to talk about. In 1998, IKEA started its retail operations in China. Chinese market is not only a huge market with a high power purchase of population, but also has a unique culture that is different from western countries. And for IKEA to enter China is very hard due to China’s bureaucracy system, so to meet local laws, they had to form a joint venture to start operating in China. The venture served as a good platform to test the market, understand local needs and adapt its strategies accordingly. This joint venturing helped IKEA to understand early that Chinese apartments were small and customers required functional, modular solutions. In short, it means IKEA customizes their products based on local needs of the locations they are.SUPPLY CHAIN PROCESSIKEA has developed its distribution network worldwide.  IKEA is able to ensure timely delivery of products to retail stores all over the world by utilizing control points in the distribution cycle. IKEA has over 1,800 suppliers located in over 50 different nations (The IKEA Group, 2012). IKEA’s suppliers are mostly located in low cost nations with close proximity to raw materials and distribution channels. IKEA possesses a big network of suppliers closely attracted to supply chain processes that helps in gaining industrial knowledge continuously and enhances information flow facilitation and operational efficiency.  IKEA’s supply process starts from the design phase because IKEA has its own design center where designers design new products, after that the purchase and manufacturing process begins. After manufacturing is completed, the finished products will be transported to retail warehouse and from there it would be transported to different stores in different areas, where customers would choose to buy the finished products.IKEA uses an integrated supply chain and the element which IKEA uses is the manufacture/distributor storage with customer pick up. This process involves inventories been stored at the warehouse or IKEA’s local store and customers come around to pick it up by themselves. This helps IKEA as inventory costs are low and transportation is relatively low as customers come around to pick up the products themselves saving IKEA transportation costs. IKEA emphasize on several activities to just keep its costs low. From the supply starting point of the design process phase to consumer it’s all a process to keep prices low because instead of relying primarily on third party manufacturers, IKEA’s engineers design low-cost, modular furniture ready for assembly by customers.


[pic 1]INTERNATIONALIZING INTO NEW LOCATIONIKEA is an operational retailing firm which means they would be going on an operational internationalization when moving into a new location. However, Alexander and Myers (2000) explained that the assets possessed by an organization are the driver of movement. This occurs by good feature of firm’s operation and development within origin market which IKEA possesses. The internal facilitating competencies are the way the firm transfers the advantages which are concepts or skills within international markets. In the internal facilitating competencies, firms will adopt strategies; choose entry methods and location to the expansion of the firm (Alexander and Myers, 2000)For IKEA to move into a new location and be successful, the psychic distance factor must be considered and according to Nordstrom and Valhne (1994) definition, psychic distance are the factors preventing or disturbing firm’s learning about and understanding a foreign environment. The perception of cultural distance do not gain prominent attention as psychic distance, cultural distance is defined as international marketer’s perceived socio-cultural distance between home and foreign country, namely, differences in language, business practices, political systems and marketing infrastructure (Lee, 1998). Cultural distance is derived from Hofstede’s (1991) aspect of national culture as culture shapes the way people think, behave and evaluate (Hofstede, 2001; Schneider and Barsoux, 2003, cited in Hoffman, 2007). Though, cultural distance and psychic distance are closely related as inter-country-specific distances, psychic distance focuses on inter-firm distances and has influenced by the experience of the firms involve (Hallen and Wiedersheim-Paul, 1979; Nordstrom and Vahlne, 1993). Psychic distance is a concept that significantly influences on the international expansion which can be the driving force of expansion patterns for IKEA’s internationalization. IKEA must tend to enter into a new market location they can easily understand and perceived market uncertainty is low, with fewer cultural and psychological barriers to cross. By doing so, the new market been entered into would be a great success. However, IKEA may develop franchising or joint venture entry strategy in the new location to kick off as always do, so as to be able to handle with the distance market in order to minimize financial exposure and psychic distance will play as a pivotal role for IKEA at choosing the right mode of entry.


Great Amusement Shows And Radio Company.The Pestel Analysis.Social Culture my assignment essay help: my assignment essay help

What Strategy Is?

What strategy is ?- “Strategy is along term direction of an organisation.”(exploring strategy text and cases ninth edition) Strategy gives a focus to the company as in what way the management on the company should focus. In order to choose the right strategy for a company it is important to know what the company is good at as in products, services way, what are their competitors doing. What do their customers want as well as that it is important for a company to understand the culture they are in.The purpose of this project is to analyse the strategic management of Iradio. Gain an understanding on what the company is focused on and its purpose. The factors that the company was looking at, their target market, competitors and environment. I radio is and interesting company to look at as it provides a service which is hard to sell, it is hard to standout and be different as a radio company.The pestel analysis.Social culture- Iradio stands out from other radio stations with their sense of humour. They provide great amusement shows, but are they always ethical? The late shows as cracked I often involves topics that are very inappropriate, there is cursing involved and even though it is a late show which starts at 8.50 pm a lot of teenagers are still up and probably listening to their radio. As they are aimed from ages 15 topics like sex and porn (show recorded on the 11.11.2014) shouldn’t be allowed on radio it is very unethical from their point of view regarding the age group they are aiming at.Technological- Iradio was the first radio station that was set up originally with a 100% digital technology. All the equipment that Iradio is using is up to date. Another great example of being the best at technology is their website it has a great layout and is very easily set up.Strategic Group CompetitorsStrategic group competitors helps the company to identify the main competitors that the business has and an outline of what their company strategy might be.The main competitor for Iradio at the moment is Rte pulse they have very similar shows, which makes it hard for the consumer to choose between the two of the radio stations. Iradio and Rte both have shows that play music for 60 minutes nonstop which means no advertisement and no talking just music played.The main advantage that iradio has over rte is their succesfull shows, because the shows are so amusing, entertaining and memorable people remember and talk about them. This makes iradio stand out from its competitors by finding a way to appeal to the customer.Key success factorsIn our opinion there key success factor is their amazingly talented team. Each of their team members are very young and attractive. The broadcasters always keep the listener interested and amused. Their teams that have attended our college on different events always looks very well which helps the brand of the company to look good.So far their strategy has been working very successful as they have developed greatly over the number of years. The number of listeners for their radio is increasing more and more everyday, their brand is very well established and well known in the region the company is set.


Marketing Mix Components Price Ikea And Primary Factors college application essay help

Ikea Marketing Mix

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Marketing Mix Components Price IKEA has opted cost leadership pricing strategy in the market for better penetration. It prices quoted are generally too low that as many people are able to afford and purchase them. As a result they are able to achieve economies of scale in their manufacturing operations. The three primary factors which worked very well are following.Prices ending in 99: In Sweden, they started with an experiment of pricing their products with price ending in 99 only. This later on became a worldwide low price ideology. The experiment was driven by a human behavior psychology, which states that we all start reading from left to right. Hence a product priced with $3.99, we will all read 3 first and then the later figures of price. Consequently, 99 worked out nothing less than a magic number for IKEA sales.Reference pricing: IKEA always believed in changing price based on the demand and revenue maximization. For which they always did mathematical churning in background of calculating the elasticity of particular product. And if the product is highly elastic, means it has a very high demand in the consumer segment, then they try to reduce the prices of those product, so that the quality can be sold in greater proportion, so that the revenue can be maximized. Moreover, when IKEA sets the new prices, they always keep the previous prices on label as well (although those are strikethrough). When consumers estimate a price of product to decide whether they consider the price as a good deal or not, they usually check the price with some references. As a result, people feel satisfied as they are gaining something better at less than the usual price.[pic 1]The last but not the least, IKEA sales programs are always undisputed in the market. As those are very rare and most awaited events by consumers. Moreover, the IKEA has a model of selling the disassembled furniture directly to its customers, which they have to assemble. Consequently IKEA always has the price advantage, as they are saving drastically on the warehouses, transportation and assembly costs, which would otherwise be incurred if furniture is assembled before shipping to customers. These three psychological pricing strategies are highly effective as it makes IKEA much price competitive and also encourage consumers to purchase their products more frequently.   Place IKEA is always renowned across the world for their competitiveness approach and their innovative DIY furniture concept. It produces a limited amount of products and mostly relies on its network of suppliers. All of the IKEA stores are located in the suburban area, where generally there is no space crunch. Products are displayed in a clear and scientific classification. Further, there are floor pained arrows to lead consumers quickly find the items they need in a logical orders. Besides entity stores, orders from E-shopping and via telephone channels are rising continuously, which requires the efficiency and flexible distribution solutions towards each individual customer’s expectations.


Low Prices And Ikea Concept admission essay help: admission essay help

Ikea Invades America

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IKEA invades AMERICA                                             Landscape:The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value – always with sustainability in mindStrength:IKEA has a strong global brand in Europe that attracts key consumer groups and now is expanding its footprint in America. It promises the same quality and range worldwide. It had a great vision – ‘to create a better everyday life for many people’ and a strong concept – based on offering a wide range of well designed, functional products at low prices. IKEA’s ‘Cost Consciousness’ means that low prices are taken into account when each product is designed from the outset.Weakness:The size and scale of its global business can make it hard to control standards and quality. The need for low cost products and great design needs to be balanced against producing good quality. IKEA needs to differentiate itself and its products from competitors. They need to keep good communication with its consumers and other stakeholders about its environmental activities. Opportunities:There is a growing demand for low priced great looking products. The competition either caters to the high end of the market or the low end but there was no one catering to the mid segment category.


Threat:A slowdown in first time buyers entering the housing market will affect IKEA’s sales. This is a core market segment for IKEA products. The competitors might enter the low price household and furnishings markets. IKEA needs to reinforce its unique qualities to compete with the economic factors and reinvent itself as a brand. “Who” (Segmentation)The target market of IKEA is to offer wide range of home furnishings with great aesthetic look to as many people as possible who can afford them and still have money left. The different type of consumers making up this market are:Young consumers who are just starting out in life, have a low budget and the concept to save the world because they are concerned about the future and environment. The students looking for those products that can provide convenience to their existing lifestyle. They want something that can solve their daily needs without much hassles.The older customers wants something that is light and not too bulky because the older customers tend to be downsizing. “What”IKEA studied consumer trends to identify the products that the market will like. It would then survey the competition to establish a benchmark and then set its own price 30 to 50% lower than its rivals. IKEA used a product/price matrix to identify opportunities that their competitors did not offer. The company sets the retail price and then looks for suppliers that can offer them the lowest price without sacrificing on quality. Once a price point was established, a manufacturer was in place, and the materials decided upon, the actual design process would begin.


Total Amount Of Emissions And Tradable Emissions Permit computer science essay help: computer science essay help

What Two Policies Could You Use to Reduce the Total Amount of Emissions

What two policies could you use to reduce the total amount of emissions? Emissions taxes and tradable emissions permit.

Why do you think each would work? If power companies are required to pay a tax on each ton of emissions, then they would have incentive to limit the emissions to the socially optimal quantity. By using the tradable emissions permit it is creating the incentive to produce the same amount with less emission. By reducing the emission, you are now able to sell that unit of emission to a company that is in need.


What would the benefits of each action be (besides emission reduction)? Emission taxes and tradable permits provide incentives to create and use technology that emits less pollution- new technology that lowers the socially optimal level of pollution.


What would the costs of each action be? The cost of the tradable permits would be the opportunity cost of the one ton of emission you are selling. If your company is able to reduce their emissions and free a permit, then they are able to sell that permit to another company. The cost of the emission tax option would target the pollution directly by controlling the production of the original good, by giving the cost a monetary value.


How would you decide what was the best level of emission reduction? I think that I would evaluate each possible solution very carefully. I would compare the positive externalities and the negative as well as the costs. I would see if I was able to lower my emission levels to see if the tradable permits would benefit me more. I think I would see what kind of technology I could install to make the necessary changes in the emission levels.


Online Marketplace Map And Customer Segments essay help websites

The online Map

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1.The online marketplace map is divided as the following, First we have customer segments that is classified by status segmentation such as student, employed, self-employed, career break, unemployed and retired and geographically: UK, north America, Europe, Australia and new Zealand and the rest of the world. Customers do not have to be web savvy because they access the main category page which contains the referring sites in order to be informed about the TEFL. Second, we have the search intermediaries which are defined by search engines, I to I rely on pay per click procedure mainly in Google ad words. Also, the service can be accessed by a specialized director www.onlinetefl.com.The third part is about intermediaries and media sites that includes social networks such as Facebook, twitter and an own traveller community. In addition to that, natural search and affiliate marketing are part of the intermediaries. Finally, destination sites are as following: the company main site which is: www.i-to-i.com. This is the list of the websites of to the different competitors: www.cactustefl.com , www.teflonline.com, www.eslbase.com


2. The first factor of comparison is the price index and its role in measuring the commercial effectiveness of the company. The high cost of the pay per click in the US contradicts with the fact that the natural search favors the US. So they have to use the natural search in this particular country. Because of the increasing growth in the market in the rest of the world, I-TO-I should benefit from this and penetrate these markets in an effective way so that their main markets would not be affected. Finally, I-TO-I should highlight the TEFL courses in order to spread awareness among the travellers.


John Doe And Only Information college essay help service: college essay help service

What the Does Should DoWhat The Does Should DoJane and John Doe are a couple that works in California, specifically in the San Fernando Valley. I believe that due to their circumstances and financial situation, the Does should go ahead with renting instead of purchasing a house around that area. When you are calculating the cost of renting, you multiply the amount of months and the rental rate and add renter’s insurance, then you are left with a grand total of $23,172. As opposed to buying, when calculating the costs, the total amount would be $34,061.95. By subtracting the two numbers, it is very clear that being over $10,000 is a major difference for the Does. Therefore, at this time in their lives, Jane and John should really consider renting instead of purchasing a home since this can potentially be better for them financially. But if they do desire to purchase instead, they do have the funds to do so as well if that is their choice.


[Updated to added links on July 18, 2014, and to add more details. An interview with Jane and John took place shortly after the interview.]


A Conversation with a Proposed Home for Single Parents: This New Book by Wendy Womack


I was inspired to write this book after hearing a conversation with Wendy Womack, who has given one of her stories to NPR. Her wonderful book About Single Parent: How to Tell Your Child’s Story is the most complete and honest analysis I have. The article details the importance of asking the child’s parents about what their plans are to live independently and to how they are willing to work together to make an impact. With the help of her two young kids, a couple of years ago the couple decided to run our home for their own benefit. I thought it was the perfect idea to write up a series of blog posts as I began to get more attention to my life story, but it didn’t get as much time as I was seeking so I wanted to get back to what I was trying to do in the book.


Some of you may recognize Wendy as the author of several books:


Wendy’s Family Reverses the Depression: One Million Families, One Family, One Lifetime, and a Generation Back Home – The Story of Why Everyone Has One Home


Wendy Womack’s New Parenting Stories, One Month Later, and Why Families are Working Together to Achieve Single Parenthood in a Changing World


A Short Story on My Dad Who Is Single


An Interview with Wendy Womack’s Author of Single Parent Stories, and Why Most Are Changing Their Lives


Tiny-Haired Children of Single Parenting: How You May Love Single Parents as a Parent, How to Make the Right Decision About Your Children and Be The Best Dad in the World


A Parent Who Can Help: A Two-Letter Guide For A Single Parent: How to Have An Open Mind About your Kids


The Story of Jane and John Doe: Jane and John Doe: A Single Parent Story


John Doe: Jane and John Doe: A Single Parent Story.


Part of this series will discuss the story of How a Single Parents May Not End Their Family.


[Updated on July 18, 2014. An interview with Wendy Womack took place shortly after the interview.]


Saving Money by Creating the Small Business Connection


In September 2014, I started MySpace as a way for single parents to share their expenses anonymously. MySpace allows my spouse and I to create a home for him or her to live with. Our story is about the first time we realized we already had one, and how that led us to a life of savings. We saved $400 after a year of living with our current home so we can spend less time with our kids.


I’ve been sharing my savings with my partner who is now one of our most effective single parents. She says that when she left this marriage she needed the cash to make up for lost time. He asked if we could help pay for one of our kids’s expenses, and I responded “I’d like it if you did”. She told him to call us back soon because with this extra money she was ready to set up our first home. As we were ready to take our kids from this place, it occurred to Mei to ask if we could help out.


Saving Money in a Single Parent Online is a First Aid Method


I use social media to keep my kids posted on my blog. My goal is to create a public place for single parents to share their savings and also to


[Updated to added links on July 18, 2014, and to add more details. An interview with Jane and John took place shortly after the interview.]


A Conversation with a Proposed Home for Single Parents: This New Book by Wendy Womack


I was inspired to write this book after hearing a conversation with Wendy Womack, who has given one of her stories to NPR. Her wonderful book About Single Parent: How to Tell Your Child’s Story is the most complete and honest analysis I have. The article details the importance of asking the child’s parents about what their plans are to live independently and to how they are willing to work together to make an impact. With the help of her two young kids, a couple of years ago the couple decided to run our home for their own benefit. I thought it was the perfect idea to write up a series of blog posts as I began to get more attention to my life story, but it didn’t get as much time as I was seeking so I wanted to get back to what I was trying to do in the book.


Some of you may recognize Wendy as the author of several books:


Wendy’s Family Reverses the Depression: One Million Families, One Family, One Lifetime, and a Generation Back Home – The Story of Why Everyone Has One Home


Wendy Womack’s New Parenting Stories, One Month Later, and Why Families are Working Together to Achieve Single Parenthood in a Changing World


A Short Story on My Dad Who Is Single


An Interview with Wendy Womack’s Author of Single Parent Stories, and Why Most Are Changing Their Lives


Tiny-Haired Children of Single Parenting: How You May Love Single Parents as a Parent, How to Make the Right Decision About Your Children and Be The Best Dad in the World


A Parent Who Can Help: A Two-Letter Guide For A Single Parent: How to Have An Open Mind About your Kids


The Story of Jane and John Doe: Jane and John Doe: A Single Parent Story


John Doe: Jane and John Doe: A Single Parent Story.


Part of this series will discuss the story of How a Single Parents May Not End Their Family.


[Updated on July 18, 2014. An interview with Wendy Womack took place shortly after the interview.]


Saving Money by Creating the Small Business Connection


In September 2014, I started MySpace as a way for single parents to share their expenses anonymously. MySpace allows my spouse and I to create a home for him or her to live with. Our story is about the first time we realized we already had one, and how that led us to a life of savings. We saved $400 after a year of living with our current home so we can spend less time with our kids.


I’ve been sharing my savings with my partner who is now one of our most effective single parents. She says that when she left this marriage she needed the cash to make up for lost time. He asked if we could help pay for one of our kids’s expenses, and I responded “I’d like it if you did”. She told him to call us back soon because with this extra money she was ready to set up our first home. As we were ready to take our kids from this place, it occurred to Mei to ask if we could help out.


Saving Money in a Single Parent Online is a First Aid Method


I use social media to keep my kids posted on my blog. My goal is to create a public place for single parents to share their savings and also to


Before purchasing a home, Jane and John should do a few things such as research the purchase, select the best suited home, and comprehend the terms of the sale. There are a lot of different homes on the internet, they should visit a few to compare what prices and homes would suit them best. After finding a home, they should arrange finance details and select a plan which has a low interest rate and less formalities. After dealing with payment, they should make sure they completely understand terms and conditions regarding their loans and being a home owner.


The only information we are given about the Does is that they are a couple looking into purchasing their first home together. They are also comparing whether renting or buying a home is a better option for them. We also are aware of where they both stand financially. As a union, Jane and John Doe have an annual income of ninety-thousand as well as seventy-five thousand in savings, which is great. They do have a small amount of debt with credit cards and student loans. But their credit scores are respectively 680 and higher which is also good standing and fair. Beyond that, we do not know Jane and John’s character, capacity, or collateral. We also do not know anything in regards to their capital, such as if they own a car previously or have purchased a car in the past. As for conditions, as of 2016 the housing market has been steadily growing. Mortgage rates actually fell below 4 percent at the beginning of the year. Higher mortgage rates potentially mean a slower increase in house prices in 2017. From personal experience, we can see that the affordability has not been great and into the near year, it will still remain a seller’s market in most of this country. Therefore, by referring to just Jane and John’s credit scores, we can make the assumption that it is fair.


Jane and John Doe both bring home an annual income of ninety-thousand, which is a monthly income of seven thousand-five hundred (7,500).


Information Storage And Main Reasons gp essay help

Essay Preview: IlmReport this essayIntroductionThe goal of the Change Management process is to ensure that standardised methods and procedures are used for efficient and prompt handling of all Changes, in order to minimise the impact of Change-related Incidents upon service quality, and consequently to improve the day-to-day operations of the organisation.


In this report I have outline EMC’s main reasons for implementing the Information lifecycle management (ILM) project, the problems associated with implementing the project and possible ways to overcome these issues.


In the main body of the report I will give an account of the years leading up to the implementation of the ILM project. This is an important factor as the industry was in a recession at the time and it is necessary to see how EMC was able to put itself in a position to take on such a large, time consuming and costly project.


In the interventions section I will explain ILM and all of the reasons for implementing the software in the interventions section as well as giving a detailed account of Information lifecycle management and all of its attributes.


In the next section I will outline all of the problems associated with implementing a project of this scale. I will give best practice approaches to change management and detail EMC’s approaches then I will compare and contrast to two.


I will conclude the paper by giving expected outcomes to all of the problems detailed in the other sections.Overview:For this project, our group decided to use EMC Corporation as an example of an organization implementing change. EMC is a multinational company based in Massachusetts USA. Its main function is the manufacturing of systems for information storage. I did my 3rd year work placement in Westborough, Massachusetts about 3 miles from the head quarters in Hopkinton. This was an advantage as I was able to contact members of staff to gain information on ILM and get an insight into the ongoing implementation process.


For the body of this report, I am going to explain the problems EMC had with this expansion of storage and how they decided to overcome it.ProblemBack in 2004, our raw storage of approximately 1 Petabyte was made up of 93% Symmetrix storage and 7% CLARiiON storage, and there were 63 separate SAN fabrics.


Much of the Symmetrix storage was older, lower density devices; management of the storage was a manual, labour intensive and inaccurate process, with the average storage administrator handling about 80 Terabytes. Growth in the demand for storage, both for organic growth and new project initiatives was consuming elements of our physical data centres at a rate far greater than forecast…space, power and A/C.


Essentially, EMC had very expensive storage architecture and the anticipated growth in that architecture could not be sustained in its then current form without major capital investments in the overall data centre infrastructure and significant staff augmentation.


From the downturn technology sector until early 2003 EMC was a company in transition. It had to change its business model from one that was highly dependant on a fierce direct-sales force making million dollar deals on its top-line Symmetrix subsystems to one that engaged the channel more and expanded its low-to-midrange product offering. As well as make drastic cost cuts in labour, inventory expenses and marketing, totalling $204 million.


In my view it is impossible to describe EMC’s transition to the ILM market without first outlining the problems they face prior to the transition. From the downturn technology sector until 2003 EMC was a company in transition. It had to change its business model from one that was highly dependant on a fierce direct-sales force making million dollar deals on its top-line Symmetrix subsystems to one that engaged the channel more and expanded its low-to-midrange product offering. As well as make drastic cost cuts in labour, inventory expenses and marketing, totalling $204 million.


EMC handled the downturn in the technology sector extremely well, by scaling down operations. Before the downturn EMC was capable of making million dollar deals, after the downturn the market for such deals simply did not exist. “While certain surveys show IT spending growing, I believe most companies will be extremely cautious in increasing their IT spending during 2003, I do believe theres a bias toward the positive, but no ones willing to commit to increased spending before they see how the year develops.”


The larger companies in the market where not prepared to make such big deals at that time, so EMC targeted the smaller companies in the market. “Two important factors to consider when selecting a target market segment are the attractiveness of the segment and the fit between the segment and the firms objectives, resources, and capabilities.”


EMC still expects to invest $1 billion in research and development during 2001, and is investing heavily in its internal information technology infrastructure and looking for areas where it can build talent in several strategic areas.


Due to the steps taken above, EMC was perfectly placed to progress in the market. They had built a sold base during the dot-com shakeout without neglecting key resources such are R & D, this was the best decision made by top management during the shake-out years. Although money was tight, top management knew the importance of R & D if were to grow into the future. This decision has aided EMC’s move to ILM a great deal.


“I honestly believe the storage market place will change in the next three years more than it has in the last 10 years,” said EMC CEO Joe Tucci.Intervention to solve problem:In the year 2003, EMC made 3 major software acquisitions within 6 months. In July, EMC announced it acquired Legato Software, a backup and recovery software company, in a deal valued at $1.3 billion. Then in October, EMC came through with another merger. This time it purchased Documentum, a documents-management software company, in a deal valued at $1.7 billion. By acquiring these 2 mergers, it helped EMC to build up its idea of Information life-cycle Management (ILM) strategy. This is a new trend in storage that demands storage technology become more


;. EMC is also expanding its storage technology capabilities. A new EMC company is in the process of acquiring a company for $450 million.In 2010, one of our most-successful products is a Storage Server, which has been sold around the world to business partners. A couple of years later, EMC and IBM announced its partnership to buy the technology from Intel and make it available to enterprises. But IBM is planning on using the technology in its server-based computer systems, as part of the acquisition in the S-Series range.With the acquisition, EMC also plans to enter into a $100 billion sale to buy other e-commerce and mobile data service providers, e.g., Amazon. e.org.


Data Servers in the Online Business: How is the Internet helping our future growth?

The Internet can help us create a more connected world. But it makes the problem of data a much more critical one. But, is data really an issue?


;, said U.S. Senator Rand Paul—author, author, speaker and author of “Data Politics and the American Future: The Role of Data in the U.S. Economy”.


The data problem (emphasis in the original):What makes data an issue for your company? How do you answer that question? Who are the customers? Where are your data customers? Are you going to reduce the amount of data customers make use of and/or will you reduce the amount of data services users consume?


;;


Samples Data vs. Data Analytics


It’s easy to feel that we are more of a data service company. It’s much easier to believe that this is actually the case, because of the high performance of traditional data gathering and analysis services for organizations. But, as we have seen now, many of the most powerful analytical tools available to businesses are not available to data providers. As data is increasingly available, more people are choosing to use these services instead.


;;


On the web, there are many new opportunities that could be available in data, which can provide powerful and useful information. I find Data Analytics an effective solution to the need to make decisions about where and how users go and what information providers look for. You can use it to analyze how we can better understand where users go and what information providers look for.


;;


Data is an Opportunity for You


(I’ll start from the basics of my topic, as I think you’re going to get there) Data is a big part of what makes Data business important, but the most powerful and critical technology, the data we store, is usually what drives business.


When


;. EMC is also expanding its storage technology capabilities. A new EMC company is in the process of acquiring a company for $450 million.In 2010, one of our most-successful products is a Storage Server, which has been sold around the world to business partners. A couple of years later, EMC and IBM announced its partnership to buy the technology from Intel and make it available to enterprises. But IBM is planning on using the technology in its server-based computer systems, as part of the acquisition in the S-Series range.With the acquisition, EMC also plans to enter into a $100 billion sale to buy other e-commerce and mobile data service providers, e.g., Amazon. e.org.


Data Servers in the Online Business: How is the Internet helping our future growth?

The Internet can help us create a more connected world. But it makes the problem of data a much more critical one. But, is data really an issue?


;, said U.S. Senator Rand Paul—author, author, speaker and author of “Data Politics and the American Future: The Role of Data in the U.S. Economy”.


The data problem (emphasis in the original):What makes data an issue for your company? How do you answer that question? Who are the customers? Where are your data customers? Are you going to reduce the amount of data customers make use of and/or will you reduce the amount of data services users consume?


;;


Samples Data vs. Data Analytics


It’s easy to feel that we are more of a data service company. It’s much easier to believe that this is actually the case, because of the high performance of traditional data gathering and analysis services for organizations. But, as we have seen now, many of the most powerful analytical tools available to businesses are not available to data providers. As data is increasingly available, more people are choosing to use these services instead.


;;


On the web, there are many new opportunities that could be available in data, which can provide powerful and useful information. I find Data Analytics an effective solution to the need to make decisions about where and how users go and what information providers look for. You can use it to analyze how we can better understand where users go and what information providers look for.


;;


Data is an Opportunity for You


(I’ll start from the basics of my topic, as I think you’re going to get there) Data is a big part of what makes Data business important, but the most powerful and critical technology, the data we store, is usually what drives business.


When


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